电子商务发展对农村居民消费水平的影响研究  

Research on the Impact of E-Commerce Development on the Consumption Level of Rural Residents

作　　者：高颖 车小英 GAO Ying;CHE Xiaoying(School of Economics and Management,Beibu Gulf University,Qinzhou 535000,China)

机构地区：[1]北部湾大学经济管理学院,广西钦州535000

出　　处：《商业观察》2025年第2期74-77,共4页BUSINESS OBSERVATION

基　　金：2024年北部湾大学研究生案例库项目;广西高校人文社会科学重点研究基地“北部湾海洋发展研究中心”研究成果。

摘　　要：针对我国农村居民消费者市场需求与传统交易模式存在不协调的问题,基于中国内地30个省和自治区(不包括港澳台和西藏)的电子商务发展水平和农村居民消费行为的数据,通过熵值法得出各省份电商发展水平得分后,从农村电商对当地居民消费升级的直接作用出发进行回归分析。研究结果揭示,农村电商化提升了农村居民的整体消费水平,同时促进了其消费结构的优化,其中对享受型消费支出的正向影响最大。In response to the problem of mismatch between the demand of rural residents'consumer market and traditional transaction mode,this study uses data on e-commerce development level and rural residents'consumption behavior in 30 provinces and autonomous regions(excluding Hong Kong,Macao,Taiwan,and Tibet)in China's Mainland.Based on the entropy value method,the paper gets the score of e-commerce development level in each province,and conducts a regression analysis to determine the direct impact of rural e-commerce on local residents'consumption upgrade.The findings show that rural e-commerce has boosted overall rural consumption and promoted the optimization of consumption structure,with the greatest positive impact on recreational consumption expenditure.

关 键 词：农村电商化 电子商务发展水平测度 熵值法 农村居民消费 消费结构升级 

分 类 号：F323[经济管理—产业经济]