价值共创视角下社会创业促进陶瓷非物质文化遗产传承研究  

Social Entrepreneurship Promoting the Inheritance of Ceramic Intangible Cultural Heritage:A Value Co-Creation Perspective

作　　者：王玉宁 汪华林 WANG Yuning;WANG Hualin(Jingdezhen Ceramic University,Jingdezhen 333403,Jiangxi,China)

机构地区：[1]景德镇陶瓷大学,江西景德镇333403

出　　处：《陶瓷学报》2025年第1期195-203,共9页Journal of Ceramics

基　　金：江西省社会科学基金(22KP15);江西省高校人文社会科学研究项目(JY22251);景德镇市社会科学规划项目(202238)。

摘　　要：社会创业作为运用市场化手段解决社会问题的新型商业模式,在陶瓷非物质文化遗产传承中具有实现商业价值和文化价值统一、吸引多元利益主体广泛参与、促进陶瓷文化价值认同与传播、推动陶瓷非物质文化遗产创新与可持续发展等显著优势。价值共创是嵌入社会创业过程的核心逻辑。通过扎根理论分析陶瓷非物质文化遗产产业代表企业皇窑集团和诚德轩瓷业有限公司的发展历程,将价值共创视角下社会创业促进陶瓷非物质文化遗产传承的实现路径归纳为“观念共识—环境共建—合作共生—价值共赢”四个环节并针对陶瓷非物质文化遗产社会创业发展提出建议。[Background and purpose]With the vigorous development of the cultural industry around the world,the economic value of intangible cultural heritage is increasingly being discovered and recognized.As a typical traditional craft with the nature of production,ceramic intangible cultural heritage has economic attributes from the date of birth and has broad prospects for industrialization.However,during the process of industrialization,it is very easy for enterprises to harm its artistic authenticity owing to the pursuit of maximizing profits.As a novel business model using market-based strategies to solve complex social issues,social entrepreneurship provides new ideas for the inheritance of intangible cultural heritage.Specifically,social entrepreneurship offers considerable benefits in the inheritance of ceramic intangible cultural heritage,such as achieving the integration of commercial and cultural value,engaging a diverse range of stakeholders,promoting ceramic cultural identity and dissemination,advancing the innovation and sustainable development and so on.However,in the process of fulfilling social mission,enterprises meet challenges in aggregating resources and creating value simply by its own strength,so that it is necessary to collaborate with stakeholders to allocate and integrate resources.Therefore,value co-creation represents the core logic embedded in the process of social entrepreneurship.This study is aimed to explore the realization path of social entrepreneurship to promote the inheritance of ceramic intangible cultural heritage under the participation of multiple stakeholders with case studies.[Methods]Huangyao Group and Chengdexuan Porcelain Co.,Ltd.were selected as the samples for case study.The two companies have insisted on adopting traditional handmade porcelain techniques from the beginning of their founding,who have made outstanding contributions to the inheritance and development of the ceramic intangible cultural heritage.Their efforts also have received profound recognition.The grounded

关 键 词：社会创业 陶瓷非物质文化遗产 价值共创 

分 类 号：TQ174.74[化学工程—陶瓷工业]