“非遗+旅游”的新模式:非遗工坊旅游开发的现实理路——以青海省非遗工坊为例  

A New Model for Integration of Intangible Cultural Heritage and Tourism:Realistic Path of Tourism Development of Intangible Cultural Heritage Workshops—Taking Qinghai Province as an Example

作　　者：单福彬 潘文敏 SHAN Fubin;PAN Wenmin(College of Tourism,Bohai University,Jinzhou 121013,Liaoning,China)

机构地区：[1]渤海大学旅游学院,辽宁锦州121013

出　　处：《四川旅游学院学报》2025年第2期37-43,共7页Journal of Sichuan Tourism University

摘　　要：对民族地区非遗工坊的旅游开发不仅可以拓展工坊的收益渠道,而且有助于非物质文化生产性保护和传播。非遗工坊旅游开发的动力来源于国家政策的推动,社会资本的驱动和消费需求的拉动。其内在逻辑表现为:多元产品形成的独特功能,消费者因情感依恋形成消费黏性,高性价比打造的竞争优势。非遗工坊旅游开发在于遵循生产性保护原则,以非遗产业与旅游产业融合为理念,构建以工坊为核心的产业集群,打造以非遗体验为核心的旅游目的地。同时,立足公众需求,创新产品的有效供给;健全利益机制,确保经营主体的协同;强化情感联结,培育稳定的消费市场;创新管理措施,营造良好的产业环境。The tourism development of intangible cultural heritage workshops in ethnic regions can not only expand revenue channels,but also contribute to the protection and dissemination of intangible cultural heritage.It may gain momentum from national policies,social capitals,and consumer demands.The inherent logic of tourism development is manifested as the unique functions formed by diversified products,consumer stickiness formed by emotional attachment and competitive advantages created by high cost-effectiveness.The tourism development of intangible cultural heritage workshops is predicated on the principle of productive protection.This involves the integration of the intangible cultural heritage industry and tourism industry as a guide,the construction of industrial clusters with workshops as the core,and the creation of tourism destinations with intangible cultural heritage experience as the core.Concurrently,the following measures are to be implemented:firstly,innovate the effective supply of products based on public demands;secondly,ensure the coordination of business entities by improving the benefit mechanism;thirdly,cultivate a stable consumer market by strengthening emotional connections;and fourthly,to create a favorable industrial environment by innovating management measures.

关 键 词：非遗工坊 文旅融合 外部动力 内在逻辑 路径探索 

分 类 号：F592[经济管理—旅游管理]