手工技艺类非遗旅游体验项目中的互动仪式生产与仪式神圣化  

Production and Sacralization of Interactive Rituals in Intangible Cultural Heritage Tourist Experience Projects Featuring Handicrafts

作　　者：王艳超 宋河有[1] WANG Yanchao;SONG Heyou(Tourism College of Inner Mongolia Normal University,Hohhot 010022,Inner Mongolia,China)

机构地区：[1]内蒙古师范大学旅游学院,内蒙古呼和浩特010022

出　　处：《四川旅游学院学报》2025年第2期44-49,共6页Journal of Sichuan Tourism University

摘　　要：通过实地体验和半结构访谈法,结合互动仪式理论对非遗旅游体验项目中的主客互动仪式生产要素、仪式生产过程及其神圣化进行剖析发现:第一,手工技艺类非遗旅游体验项目中的互动仪式生产包含四项要素,即主客身心共同在场、对局外人设定空间边界、主客共同关注的焦点行为以及主客情感共鸣;第二,在东道主熟练掌握手工技能和知识并做互动场景装饰基础上,双方共同聚焦于手工艺品制作动作和程序,伴随着主客情感共鸣和非遗的文化意义重构而实现互动仪式生产;第三,仪式生产四要素在互动过程中有机融合,营造了神秘而庄严的仪式氛围,使互动仪式超越日常意义而产生神圣属性,并且仪式生产四要素融合越紧密,仪式神圣化程度越强。This article employs an on-site experience and semi-structured interview to analyze the production factors,ritual production,and sacredness of the host-guest interactive rituals.These methods are combined with the theory of interactive rituals to gain insight into the production factors,ritual production,and sacredness of the host-guest interactive rituals.The production of interactive rituals in handicraft intangible cultural heritage experience projects is contingent upon four elements:the physical and emotional presence of the host and the guest,the delineation of a spatial boundary that distinguishes the insiders from the outsiders,the focal behavior of the host and the guest's common concern,and the emotional resonance between the host and the guest.On the basis of the host's proficient mastery of handicraft skills and knowledge,as well as interactive scene decoration,both parties focus on the actions and procedures of handicraft production,accompanied by emotional resonance between the host and the guest and reconstruction of intangible cultural heritage significance,ultimately achieving interactive ritual production.The four elements of ritual production are integrated organically into the interactive process,creating a mysterious and solemn atmosphere of ritual,thereby making interactive rituals transcend their daily meaning and produce sacred attributes.The closer the integration of the four elements of ritual production,the higher the degree of ritual sacredness.

关 键 词：互动仪式 仪式生产 仪式神圣化 手工技艺类非遗 主客互动 

分 类 号：F590[经济管理—旅游管理]