游客视角下乡村旅游意愿及其影响因素实证研究——基于铜仁市景区419份游客调研数据  

An Empirical Study on Factors Influencing Rural Tourism Intentions from a Perspective of Tourists—Based on a Survey of 419 Visitors in Scenic Areas of Tongren City

作　　者：罗正业 黎泽平 肖英 LUO Zhengye;LI Zeping;XIAO Ying(Tongren College,Tongren 554300,Guizhou,China;Guizhou University,Guiyang 55001,Guizhou,China)

机构地区：[1]铜仁学院,贵州铜仁554300 [2]贵州大学,贵州贵阳550001

出　　处：《四川旅游学院学报》2025年第2期94-100,共7页Journal of Sichuan Tourism University

基　　金：贵州省教改项目“基于‘四堂联动、三项融通、校企共赢’的旅游经济学教学模式改革与创新研究”,项目编号:2023320。

摘　　要：乡村旅游的兴起为旅游市场注入了新的活力,其回归自然、体验田园生活的理念,满足了当代年轻人对慢节奏生活方式的追求,为其提供了远离城市喧嚣、亲近自然、感受乡村风情的旅游选择。铜仁市作为贵州省热门旅游城市,基于游客视角研究乡村旅游意愿的影响因素对于提高游客到访率及理解游客偏好至关重要。文章以铜仁市乡村旅游景点游客为研究对象,运用二元Logistic回归模型探究铜仁市游客乡村旅游意愿的影响因素。结果显示,旅游频率、家庭可支配收入、网络信息、自然餐厅、特色民宿、民族文化、自然风光、农业景观及优惠政策是影响铜仁市游客乡村旅游的关键因素,且对其均有积极影响。The rise of rural tourism has infused the tourism market with a newfound vigor.The concept of returning to nature and experiencing pastoral life aligns with contemporary young persons’pursuit of a slower-paced lifestyle.It provides a travel option that allows them to escape the stress and chaos of urban life,immerse themselves in nature,and experience the unique charm of rural areas.It is of great importance to study the factors influencing rural tourism intentions from the perspective of tourists,as this will help to increase visitor rates and gain a deeper understanding of tourist preferences.Tongren is a popular tourist destination in Guizhou Province.This article employs a binary logistic regression model to investigate the factors influencing tourists’willingness to engage in rural tourism at rural tourism destinations in Tongren.The findings indicate that the frequency of travel,disposable family income,online information,natural restaurants,characteristic homestays,ethnic cultures,natural scenery,agricultural landscapes,and preferential policies are the key factors influencing rural tourism in Tongren City,and all have a positive impact.

关 键 词：游客视角 铜仁市 乡村旅游 影响因素 

分 类 号：F590[经济管理—旅游管理]