中国当代文化消费现象观察与评析  

Observation and Analysis of Contemporary Cultural Consumption in China

作　　者：徐望[1,2,3] XU Wang

机构地区：[1]江苏省文化艺术研究院 [2]南京大学艺术文化研究所 [3]南京艺术学院紫金文创研究院

出　　处：《当代经济》2025年第3期3-11,共9页Contemporary Economics

基　　金：国家社会科学基金项目,多元融通视域下的新时代文化消费研究,编号:22BH143;国家社会科学基金项目,基于短视频实践的返乡青年回嵌机制与认同重构研究,编号:24CXW025;江苏省社会科学基金项目,长江(江苏段)流域风景的艺术地理学研究,编号:24YSC003;紫金文创研究院研究课题,文化和旅游场景“出圈”赋能城市更新研究,编号:ZJWC2404Z。

摘　　要：将文化消费现象概分为文化艺术、文化旅游两类,运用现象学方法观察与评析,并提炼共性现象,可以看到:在文化艺术消费方面,中国传统文化艺术“老树发新芽”;NFT艺术品走进消费者视线;联名式文化创意引发消费潮。在文化旅游消费方面,旅游模式多元化、个性化、零散化;文旅景区创意化、场景化、舞台化;博物馆参观与旅游热度持续上升。当前,文化艺术和文化旅游消费共时共性现象为:视觉消费成为文化消费时代的主潮;体验消费成为文化消费强大驱力;数字消费成为文化消费新兴形态。Cultural consumption phenomenon can be categoried into two main types:cultural arts and cultural tourism.By employing the phenomenological method for observation and analysis,and extracting commonalities,several trends emerge.In the realm of cultural arts consumption,traditional Chinese culture arts are experiencing a resurgence‘old trees sprouting new buds’,NFT art works are gaining consumer attention;and co-branded cultural creativity is driving consumption waves.In cultural tourism consumption,tourism models are becoming increasingly diversified,personalized and fragmented;cultural tourism destinations are emphasizing creativity,scene-based experiences,and theatrical presentations;and the popularity of museum visits and tourism continues to rise.Currently,the synchronic common phenomenon alities between cultural arts and cultural tourism consumption include:visual consumption has become the dominant trend of the cultural consumption era;experiential consumption serves as a powerful driving force;and digital consumption has emerged as a new form of cultural engagement.

关 键 词：现象学 现象级 文化消费现象 文化消费意向 

分 类 号：F014.5[经济管理—政治经济学] G124[文化科学]