“场景-目的一致性”:个人信息传播“断裂”与“连续”中的恒定参照  

“Scene Purpose Coherence”:Constant Reference in the“Disconnection”and“Continuity”of Personal Information Dissemination

作　　者：林凌 程思凡 LIN Ling;CHENG Si-fan(Shanghai University of Finance and Economics)

机构地区：[1]上海财经大学人文学院

出　　处：《华中科技大学学报(社会科学版)》2025年第1期126-134,140,共10页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：国家社会科学基金项目“生物识别信息传播风险及法律规制研究”(21BXW039)阶段性成果。

摘　　要：场景理论通过场景的多元化和差异性规范个人信息传播,认为个人信息多元化传播场景之间缺乏统一的规范框架,容易导致个人信息场景传播断裂。深入探索多元化场景传播的连续性本质,在场景动态演变中寻求稳定的参照系,是加强个人信息保护的突破口。大数据信息质量良莠不齐、识别过度化以及场景识别与感知的技术误差共同造就了场景断裂。“场景-目的一致性”原则通过提升信息传播透明度,确保不同场景之间、场景与信息使用目的之间以及信息使用目的内部的连续性与一致性,协调信息与场景之间的冲突,强化个人信息保护。Scene theory regulates personal information dissemination through the diversity and difference of scenarios,and argues that the lack of a unified normative framework between the diverse scenarios of personal information dissemination can easily lead to the disconnection of personal information dissemination.In-depth exploration of the nature of the continuity of diverse scenarios dissemination,and seeking for a stable reference system in the dynamic evolution of scenarios is a breakthrough in strengthening the protection of personal information.The uneven quality of big data information,over-identification,and technical errors in scene identification and perception together create the disconnection between scenes.The principle of“scene-purpose coherence”seeks to harmonize the conflict between information and scenes and strengthen the protection of personal information by enhancing the transparency of information dissemination and ensuring the continuity and consistency among different scenes,between scenes and the purpose of information use,and within the purpose of information use.

关 键 词：场景传播 个人信息 断裂 多元化 

分 类 号：G206[文化科学—传播学]