新媒体背景下甘肃省旅游形象的传播与推广研究  

Research on the Communication and Promotion of Gansu Province’s Tourism Image under the Background of New Media

作　　者：陈颖 Chen Ying(Lanzhou Institute of Technology,Lanzhou,730000,China)

机构地区：[1]兰州工业学院,兰州730000

出　　处：《语言与文化研究》2025年第2期236-240,共5页Language and Culture Research

基　　金：甘肃省人文社会科学项目“新媒体环境下甘肃省对外旅游形象推广策略研究”(立项号:24ZZ31)的阶段性成果。

摘　　要：当今,新媒体迅速崛起,传统旅游推广手段已难满足现代消费者需求,新媒体凭借快速、广泛、互动特性,跃升为旅游推广新阵地。甘肃省历史文化底蕴深厚,地理环境别具一格,处于丝绸之路与“一带一路”关键节点,拥有丰富多样的文化遗产、自然景观等旅游资源。在新媒体浪潮下,甘肃省亟需发掘自身优势,借助新媒体之力打破推广困境,提升旅游形象,吸引更多游客目光,进而推动当地旅游产业蓬勃发展。Nowadays,new media has risen rapidly.Traditional tourism promotion means can hardly meet the needs of modern consumers.With its characteristics of being fast,extensive and interactive,new media has emerged as a new frontier for tourism promotion.Gansu Province has a profound historical and cultural heritage and a unique geographical environment.It is located at a crucial node of the Silk Road and the“Belt and Road Initiative”,and boasts rich and diverse tourism resources such as cultural heritages and natural landscapes.In the wave of new media,it is high time that Gansu Province tap into its own advantages,break through the promotion dilemma with the help of new media so as to enhance its tourism image and attract more tourists’attention,thus boosting the vigorous development of the local tourism industry.

关 键 词：新媒体 甘肃旅游形象 天水麻辣烫 沉浸式旅游 

分 类 号：F59[经济管理—旅游管理]