基于移动平台的电商个性化推荐系统探析  

Exploration of Personalized Recommendation System for E-commerce Based on Mobile Platform

作　　者：董丽 DONG Li(Wuhan Business and Trade Vocational College,Wuhan Hubei 430205)

机构地区：[1]武汉商贸职业学院,湖北武汉430205

出　　处：《软件》2024年第12期53-55,共3页Software

摘　　要：随着移动互联网技术的迅猛发展和智能手机的普及,移动电商已成为现代商业活动的重要组成部分。个性化推荐系统作为提升用户体验和交易效率的关键技术,在移动电商平台的应用日益广泛。本文着重探讨基于移动平台的电商个性化推荐系统设计,采用C/S架构,利用Java语言和Eclipse开发平台以及Sql Server数据库,构建一个面向移动端的高效、稳定的个性化推荐系统,希望能为相关领域人员提供一定参考。With the rapid development of mobile Internet technology and the popularization of smart phones,mobile e-commerce has become an important part of modern business activities.Personalized recommendation systems,as a key technology for improving user experience and transaction efficiency,are increasingly widely used in mobile e-commerce platforms.This article focuses on the design of a personalized recommendation system for e-commerce based on mobile platforms,using C/S architecture,Java language,Eclipse development platform,and SQL Server database to build an efficient and stable personalized recommendation system for mobile devices.It is hoped that this can provide some reference for personnel in related fields.

关 键 词：移动平台 电商 个性化推荐 设计 

分 类 号：TP311.56[自动化与计算机技术—计算机软件与理论]