长征国家文化公园建设中红色文化信息可视化设计策略  

Visualization Design Strategies of Red Cultural Information in the Construction of Long March National Park

作　　者：李云婷 王瑾[1] LI Yunting;WANG Jin(Beijing Forestry University,Beijing,100083,China)

机构地区：[1]北京林业大学,北京100083

出　　处：《文化创新比较研究》2025年第2期108-112,共5页Comparative Study of Cultural Innovation

摘　　要：长征国家文化公园的建设在长征红色文化的传承中扮演着举足轻重的角色。该研究旨在探讨信息可视化设计在展示长征红色文化遗产中的应用策略,以解决当前长征国家文化公园文旅结合过程中,红色文化传承与社会需求匹配不足的问题。通过明确视觉价值结构、地域特征、科普诉求、交互形式及情感需求等关键因素,探索有效的信息可视化设计方案,并提出了多维度、个性化的信息可视化设计策略,有助于提升红色文旅的传播效果与社会认同感,意在满足不同群体对红色文化的多样化认知需求,促进文化遗产的长期传承与社会共鸣,最终达到促进长征国家文化公园旅游业发展的目的。The construction of the Long March National Cultural Park plays a crucial role in the inheritance of the Long March red culture.This study aims to explore the application strategies of information visualization design in showcasing the Long March red cultural heritage to solve the problem of insufficient matching between the inheritance of red culture and social needs in the process of integrating red culture and tourism in the Long March National Cultural Park.By clarifying the key factors of visual value structure,regional characteristics,scientific popularization demands,interactive forms,and emotional needs,this study explores effective information visualization design solutions and proposes multi-dimensional and personalized information visualization design strategies,which are helpful to enhance the communication effect and social recognition of red tourism and meet the diverse cognitive needs of different groups of people for red culture.This study intends to promote the long-term inheritance and social resonance of cultural heritage and ultimately achieve the goal of promoting the tourism development of the Long March National Park.

关 键 词：长征国家文化公园 信息可视化 可视化设计 红色文化 红色文旅 文旅融合 文化传播 

分 类 号：G127[文化科学]