网络符号消费主义的理性审视与共治选择  

Rational Examination and Co-governance Choice of Network Symbolic Consumerism

作　　者：郑晶晶[1] 李铭 ZHENG Jing-jing;LI Ming(School of Marxism,Dalian Maritime University,Dalian 116026,China)

机构地区：[1]大连海事大学马克思主义学院,辽宁大连116026

出　　处：《西华师范大学学报(哲学社会科学版)》2025年第1期37-47,共11页Journal of China West Normal University:Philosophy & Social Sciences

基　　金：辽宁省社科基金青年项目“新时代党的意识形态工作制度化的内在逻辑及基本经验研究”(L24CKS003)。

摘　　要：智能算法和大数据的迅猛发展客观上为符号消费的内容孵化提供了虚拟空间,促使网络符号消费主义从符号消费主义中剥离出来,并逐步演化为一种新的异化消费形式。依托自媒体平台,网络符号消费主义呈现出“个性品牌消费、节日狂欢消费、网络虚拟消费、网络团购消费”等样态,同时伴随若干非科学、非理性的消费观念与行为。网络符号消费主义诱发不良风气、解构主流价值、瓦解精神世界、扰乱判断能力、窥探消费习惯、侵犯隐私信息、破坏生态环境导致资源浪费,从而造成诸多不良影响。在当前形势下,加强对网络符号消费主义的理性审视,走出网络符号消费主义的泥潭就必须坚持以马克思主义批判精神引领的科学消费观念,提升文化产品供给质量以丰富大众精神世界,依托规范数字技术的多维发展以保护个人隐私信息,提升环境治理意识、共筑绿色生态保护屏障等路径,打破错误社会思潮藩篱,进而引导大众正视消费真谛,推动实现消费真谛的复归,构建科学消费观。The rapid development of intelligent algorithms and big data objectively provides a virtual space for the content incubation of symbolic consumption,prompting network symbolic consumerism to detach itself from symbolic consumerism and gradually evolve into a new form of alienated consumption.Relying on the self-media platform,network symbolic consumerism presents such patterns as“personalized brand consumption,holiday carnival consumption,network virtual consumption,network group-buying consumption”,accompanied by a number of non-scientific and irrational consumption concepts and behaviours.Internet symbolic consumerism has caused many adverse effects by inducing bad customs,deconstructing mainstream values,disintegrating the spiritual world,disturbing judgment ability,prying into consumption habits and invading private information,and destroying the ecological environment and leading to the waste of resources.In the current situation,to strengthen the rational examination of cyber consumerism and get out of the quagmire of cyber consumerism,we must adhere to the Marxist critical spirit to lead the scientific concept of consumption,improve the quality of cultural product supply to enrich the public's spiritual world,rely on the development of standardized digital technology to protect personal privacy information in a multi-dimensional manner,further enhance the awareness of environmental governance,jointly build green ecological protection barriers and other paths,break the barriers of wrong social trends of thought,so as to guide the public to face up to the true meaning of consumption,promote the return of the true meaning of consumption,and build a scientific concept of consumption.

关 键 词：网络符号消费主义 异化消费 科学消费观 价值观 

分 类 号：F49[经济管理—产业经济]