汉语国际形象的历史回溯、形成原因及重构策略  

The International Image of Chinese Language:Historical Review,Formation Causes,and Reconstruction Strategies

作　　者：李秋杨 陈晨[2] LI Qiuyang;CHEN Chen(School of Foreign Languages,Tianjin Normal University,Tianjin 300387,China;Institute of International Chinese Education Development,Tianjin Normal University,Tianjin 300387,China)

机构地区：[1]天津师范大学外国语学院,天津300387 [2]天津师范大学部校共建国际中文教育发展研究院,天津300387

出　　处：《上海大学学报(社会科学版)》2025年第1期63-75,共13页Journal of Shanghai University(Social Sciences Edition)

基　　金：天津市社科基金重点项目(23TJ11B);教育部中外语言交流合作中心重点项目(2024);教育部中外语言交流合作中心国际中文教育实践与研究基地资助项目(24YHJD1008);教育部中外语言交流合作中心国际中文教育委托项目(20YH06E)。

摘　　要：汉语国际形象的形成深受欧洲汉学研究的影响,在欧洲汉学文献中,汉语被描绘为在汉字、语音、语法等多个本体特征上难学的综合形象。汉语难学的国际形象标签化与西方汉语知识体系的固化、汉语国际形象传播的局限性,以及历史—社会—政治语境等多重因素紧密相连。新时代汉语国际形象的重构应当围绕经济红利、科技赋能、魅力文化、华语认同这四个核心要素展开,以中国国家形象的整体提升为依托,借助中国在全球治理中的积极贡献和日益增强的影响力,满足国际中文教育的核心诉求,引导学习者感受汉语的独特魅力,建构汉语研究与传播的学术话语体系,提高汉语在世界语言研究中的贡献价值,扩大汉语在国际上的应用场域和影响力。The formation of the international image of Chinese language is deeply influenced by European Sinology studies.In European sinological literature,Chinese language is depicted as a difficult language to learn,characterized by multiple ontological features such as Chinese characters,phonetics,and grammar.This stereotypical international image of Chinese as a difficult language is inextricably linked to the solidification of the Western understanding of the Chinese knowledge system,the limitations of Chinese international image dissemination,and various historical,social,and political factors.The reconstruction of the international image of the Chinese language in the new era should revolve around four core elements:economic dividends,technological empowerment,cultural appeal,and Chinese identity.Based on the overall improvement of China’s national image and leveraging China’spositive contributions and increasing influence in global governance,the reconstruction should address the core demands of international Chinese education,guide learners to experience the unique charm of the Chinese language,construct an academic discourse system for Chinese language research and dissemination,enhance the contribution of the Chinese language to world language research,and expand the application and influence of the Chinese language internationally.

关 键 词：汉语国际形象 欧洲汉学 历史成因 重构策略 

分 类 号：DF523.1[政治法律—民商法学]