智慧医疗老年用户的采纳意愿影响因素研究——基于数字素养视角  

The Influencing Factors of Adoption Intention of Elderly Users of Smart Medical Care:Based on the Perspective of Digital Literacy

作　　者：孟庭苇 汪祖柱[1] Meng Tingwei;Wang Zuzhu(School of Management,Anhui University,Hefei Anhui 230601)

机构地区：[1]安徽大学管理学院,安徽合肥230601

出　　处：《情报探索》2025年第2期76-83,共8页Information Research

摘　　要：[目的/意义]数字化发展为老年人的晚年生活提供便利与保障的同时也带来了问题与挑战。旨在探究数字素养对老年人智慧医疗采纳意愿的影响路径与作用机理,为助力老年人有效享受智慧医疗服务,优化晚年生活提供理论指导。[方法/过程]基于深度访谈获取数据,通过扎根编码提取老年人关于智慧医疗采纳意愿的影响因素;以技术接受模型为基础结合信任理论构建采纳意愿的影响因素理论模型;通过问卷调查获取数据并借助结构方程模型验证理论模型的合理性。[结果/结论]数字素养、信任、感知易用性、感知有用性正向影响老年人的智慧医疗采纳意愿,而数字反哺在数字素养和采纳意愿之间不存在调节作用。[Purpose/significance]Digital development provides convenience and protection for later life of the elderly,but it also brings problems and challenges.This paper aims to explore the influence path and mechanism of digital literacy on the elderly’s willingness to adopt smart medical care,so as to provide theoretical guidance for helping the elderly to effectively enjoy smart medical services and optimize their later life.[Method/process]Based on the data obtained from in-depth interviews,the influencing factors of the elderly’s willingness to adopt smart medical care are extracted by grounded coding.Based on the technology acceptance model and trust theory,a theoretical model of influencing factors of adoption intention is constructed.The data are obtained through questionnaire survey and the rationality of the theoretical model is verified by structural equation model.[Result/conclusion]The digital literacy,trust,perceived ease of use and perceived usefulness positively affect the elderly’s willingness to adopt smart medical care,yet,digital feedback has no regulatory effect between digital literacy and adoption intention.

关 键 词：数字素养 老年群体 智慧医疗 数字鸿沟 采纳意愿 

分 类 号：G252[文化科学—图书馆学]