突发公共安全事件中网络舆情传播及情感探究  

Research on the Characteristics of Online Public Opinion Spread and Emotional Tendency in Public Safety Emergencies

作　　者：范敏[1] 陈慧慧[1] Fan Min;Chen Huihui(Hefei Normal University,Hefei Anhui 230601)

机构地区：[1]合肥师范学院,安徽合肥230601

出　　处：《安徽警官职业学院学报》2024年第6期122-128,共7页Journal of Anhui Vocational College of Police Officers

基　　金：安徽省创新发展研究课题“安徽省突发公共事件中的网络谣言治理和语言应急服务研究”(2022CX532);安徽省高校科研项目“数字化推动安徽省“四链”融合的作用机制与优化路径研究”(2024AH053088);合肥兴泰金融控股(集团)有限公司合作专项项目“农村信用体系建设激发农村内需潜力的内在逻辑和实施路径”(2023XTTDZD04)。

摘　　要：通过对梅大高速塌方事件在不同媒体平台上的传播特征、舆情主题演化、公众情感倾向以及舆情引导策略的研究发现,微博和短视频平台成为主要的信息传播渠道,引发了公众的广泛关注和情感共鸣;负面舆情占比高达30.24%,凸显了公众对于此类事件的敏感性以及对公共安全的关注;同时,事件中的见义勇为行为得到了公众的认同与赞誉,体现了正面社会价值观的积极导向。该案例为为理解和应对突发公共安全事件中的网络舆情提供了理论依据和实践参考。By employing the spreading characteristics of the incident on different media platforms,the evolution of online public opinions themes,public emotional tendencies,and online public opinions guidance strategies about the MeiDa Expressway landslide incident,Weibo and short video platforms have become the main channels for information dissemination,triggering widespread public concern and emotional resonance;negative online public opinions accounted for up to 30.24%,highlighting the public's sensitivity to such incidents and concerns about public safety;meanwhile,the acts of bravery and selflessness during the incident received public recognition and praise,reflecting the positive guidance of social values.This case provided a theoretical basis and practical reference for understanding and dealing with online public opinions of public safety emergencies.

关 键 词：梅大高速塌方 网络舆情 传播特征 情感倾向 

分 类 号：G206[文化科学—传播学]