“村BA”“村超”内涵式发展:价值遵循、现实困境与优化方略  

Connotative Development of Village BA and Village Super League:Value Orientation,Practical Dilemmas and Optimization Strategies

作　　者：高国贤 李兆路 王玉清 GAO Guoxian;LI Zhaolu;WANG Yuqing(Institute of Physical Education,Guizhou University of Finance and Economics,Guiyang 550025,Guizhou,China;Guizhou New Sports Research Center,Guiyang 550025,Guizhou,China)

机构地区：[1]贵州财经大学体育学院,贵州贵阳550025 [2]贵州新体育研究中心,贵州贵阳550025

出　　处：《沈阳体育学院学报》2025年第1期80-87,共8页Journal of Shenyang Sport University

基　　金：贵州省哲学社会科学规划课题“‘十四五’时期贵州体育特色小镇高质量发展路径研究”(20GZYB19)。

摘　　要：运用文献资料法、调查访谈法、词频分析法对“村BA”“村超”内涵式发展的价值遵循、现实困境与优化方略进行研究,旨在精准把握赛事可持续性发展方向、促进赛事价值功能释放、丰富乡村体育赛事理论内涵。研究认为:“村BA”“村超”内涵式发展的价值遵循主要体现在赛事文化场景营造、多业态融合发展、赛事组织模式创新、乡村社会的治理参与、城乡协同发展等方面。重点聚焦“去行政化”“去商业化”“去竞技化”“去主媒化”“去场景化”五大现实困境及相对应关系,提出“村BA”“村超”内涵式发展的优化方略:以政府职能保障为基础的多主体协同共治、以赛事IP价值转化为主导的商业包容性参与、以竞技观赏体验为核心的赛事主体内涵提升、以集体情感互动为重点的数字媒体平台建设、以城乡协同发展为主题的文化场景营造。This research employs the methods of literature review,investigation and interview,and term frequency analysis to explore the value orientation,practical dilemmas and optimization strategies of the connotative development of Village BA and Village Super League,aiming to accurately grasp the sustainable development direction of sporting events,facilitating the release of the value and functions of sporting events,and enriching the theoretical connotations of rural sporting events.It indicates that the value orientation of the connotative development of Village BA and Village Super League is mainly manifested in the aspects such as the creation of cultural scenarios,the integrated development of multiple business forms,the innovation of event organization models,the participation in rural social governance,and the synergy of urban and rural development.Focusing on the five major practical dilemmas of“de-administratization”,“de-commercialization”,“de-competition”,“de-mainstream”,“de-scenario”and their corresponding relationships,it proposes the optimization strategies for the connotative development of Village BA and Village Super League:multi-subject collaborative governance taking government functions as the fundamental guarantee,commercial inclusive participation dominated by the transformation of event IP benefits,the enhancement of the connotation of event subjects centered on competitive viewing experiences,the construction of digital media platforms emphasizing collective emotional interaction,and the creation of cultural scenarios with the theme of urban-rural development synergy.

关 键 词：“村BA” “村超” 乡村体育赛事 文体旅融合 体育文化场景 赛事组织模式 

分 类 号：G812[文化科学—体育学]