“不甘无名”:基于生成式AI的粉丝创意实践研究  

“Resisting Obscurity”:A Study of Fan Creativity Practices Based on Generative AI

作　　者：张玲玲 胡忆然 肖窈 Zhang Lingling;Hu Yiran;Xiao Yao(Communication University of Zhejiang)

机构地区：[1]浙江传媒学院文化创意与管理学院,浙江杭州310018

出　　处：《新闻与传播评论》2025年第2期45-53,共9页Journalism & Communication Review

基　　金：教育部产学合作协同育人项目(202002292034);浙江省教育科学规划课题(2025SCG221)。

摘　　要：在生成式AI技术发展态势之下,粉丝文本由“文本盗猎”的参与式生产转向人机协同的智能化生产。通过半结构化深度访谈考察基于生成式AI的粉丝创意实践,可探究创作者在生产实践中所面临的动态矛盾及策略性考量。研究发现:生成式AI赋能创意的“下沉”与作者的“上升”,形成以个体创意为核心、以技术为辅助的权威秩序;通过细节钩沉与角色重生,创作者获得对原文本进行集体改造的“代理权”,为粉丝社群建立怀旧叙事的乌托邦,同时也面临身份合法性危机。因此,AI创作者须通过媒介实践建构专业性、建立“风格-人设”一致性、在合作式生产中嵌入“集体智慧”,才能在新的文化愿景中拓展粉丝话语边界,成为“不甘无名”的新意见领袖。在新一轮的参与式文化生产秩序中,生成式AI帮助粉丝群体获得更多参与的权力,实现媒介实践与技术的协同进化,产生新的文化协商空间。Under the development trend of generative AI technology,fan texts have shifted from participatory production of“textual poaching”to human-machine collaborative intelligent production.Through semi-structured in-depth interviews,the creative practices of fans based on generative AI can be examined,thereby providing insights into the dynamic contradictions and strategic considerations that creators encounter in their production practices.The study finds that generative AI empowers the“decentralization”of creativity and the“ascent”of authors,forming an authority order centered on individual creativity and assisted by technology.By delving into details and rebirthing characters,creators gain“proxy rights”to collectively transform the original text,establishing a utopia of nostalgic narratives for fan communities,while also facing the crisis of identity legitimacy.Therefore,AI authors must construct professionalism through media practice,establish consistency in“style-personality”,and embed“collective wisdom”in cooperative production to expand the boundaries of fan discourse and become new opinion leaders who are“resisting obscurity”.In the new paradigm of participatory cultural production,generative AI helps fan groups gain more power to participate,achieves co-evolution of media practice and technology,and generate new spaces for cultural negotiation.

关 键 词：生成式AI 参与式文化 粉丝文本 创意实践 深度访谈 

分 类 号：G206.2[文化科学—传播学]