基于价值共创意识的新型农村集体经济发展影响机制  

Influence Mechanism of New Rural Collective Economic Development Based on Value Co-creation Consciousness

作　　者：阮若卉 罗明忠[1,2] RUAN Ruo-hui;LUO Ming-zhong(College of Economics and Management,South China Agricultural University,Guangzhou 510642,China;Rural Revitalization Key Laboratory of Philosophy and Social Sciences,South China Agricultural University,Guangzhou 510642,China)

机构地区：[1]华南农业大学经济管理学院,广东广州510642 [2]华南农业大学乡村振兴重点实验室,广东广州510642

出　　处：《华南农业大学学报(社会科学版)》2025年第1期16-29,共14页Journal of South China Agricultural University(Social Science Edition)

基　　金：国家社会科学基金重大项目(23&ZDA112)。

摘　　要：根据2020年中国乡村振兴综合调查(CRRS)274个行政村样本数据,从价值共创视角,基于“情感动员-行动参与-效率提升”的分析逻辑,实证考察了村庄价值共创意识对新型农村集体经济的影响及其作用机制。结果表明,村庄价值共创意识对新型农村集体经济的发展产生了积极的推动作用,经过一系列稳健性检验后,结论依然成立。机制分析发现,村庄价值共创意识能促进村民以合作参与和资源整合的形式参与价值共创,进而促进新型农村集体经济的发展。此外,村庄价值共创意识对新型农村集体经济的影响存在明显的异质性,在南方地区村庄、人口规模较大村庄、外来人口规模较小村庄和市场化程度较低地区村庄中,其促进作用更大。因此,应不断强化村庄价值共创意识,鼓励多元主体参与集体经济建设,创新新型农村集体经济发展模式,以推动新型农村集体经济的可持续发展。Based on sample data from 274 administrative villages collected in the 2020 China Rural Revitalization Comprehensive Survey(CRRS),this paper empirically examines the impact of village value co-creation consciousness on the development of the new rural collective economy and its underlying mechanism,adopting the analytical framework of″emotional mobilization-action participation-efficiency improvement″from the perspective of value co-creation.The results indicate that village value co-creation consciousness positively promotes the development of the new rural collective economy,and this conclusion remains valid after a series of robustness checks.Mechanism analysis reveals that village value co-creation consciousness encourages villagers to engage in value co-creation through cooperative participation and resource integration,thereby fostering the development of the new rural collective economy.Furthermore,the impact of village value co-creation consciousness on the new rural collective economy exhibits notable heterogeneity,exerting a greater promoting effect on collective economic development in villages located in the southern region,villages with larger populations,villages with smaller migrant populations,and villages in regions with lower levels of marketization.Therefore,efforts should be made to continuously strengthen village value co-creation consciousness,encourage diverse stakeholders to participate in collective economic construction,and innovate development models for the new rural collective economy,in order to promote its sustainable development.

关 键 词：价值共创 合作参与 资源整合 新型农村集体经济 可持续发展 

分 类 号：F321.32[经济管理—产业经济]