数字媒介语境下武安傩戏文化基因模型的构建与应用  

Construction and Application of the Cultural Gene Model of Wu'an Nuo Opera in the Context of Digital Media

作　　者：赵紫嶶 杨先艺[1] 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《创意与设计》2025年第1期65-73,共9页Creation and Design

摘　　要：本研究以武安傩戏为核心对象,探讨其在数字媒介环境下的文化传承与传播路径。通过文献调研、田野调查和专家访谈,提取了傩戏的显性与隐性文化基因,并采用熵权法与G1法进行权重评估,构建科学的文化基因图谱。研究表明,数字媒介在显性基因传播上的效果显著,而隐性基因则需结合可视化技术实现有效传播。基于此,提出数字化传播设计方案,通过视觉符号转化和交互式信息可视化,显著提升了武安傩戏的传播效率及公众认知。This study explores the cultural inheritance and dissemination pathways of Wu'an Nuo opera in the digital media environment.Through literature review,field research,and expert interviews,explicit and implicit cultural genes were identified and evaluated using the entropy weight method and G1 method to construct a scientific cultural gene map,Findings show that digital media effectively transmit explicit genes,while implicit genes require visualization technologies for effective communication.Based on this,a digital dissemination strategy is proposed,utilizing visual symbol transformation and interactive information visualization to enhance the efficiency and public awareness of Wu'an Nuo opera.

关 键 词：武安傩戏 文化基因模型 数字媒介 非物质文化遗产 文化传播 

分 类 号：J825[艺术—戏剧戏曲] G206[文化科学—传播学]