桂林漓江风景区游客低碳旅游认知、态度与行为关系研究  

Study on the Relationship Between Tourists'Cognition,Attitudes,and Behaviors Toward Low-Carbon Tourism in the Guilin Lijiang River Scenic Area

作　　者：林轶 范雪梅 Lin Yi;Fan Xuemei(School of Business Administration,Guangxi University,Nanning 530004,Guangxi,China)

机构地区：[1]广西大学工商管理学院,广西南宁530004

出　　处：《绿色科技》2025年第1期135-140,148,共7页Journal of Green Science and Technology

摘　　要：随着全球环境问题的加剧,低碳旅游成为实现可持续发展的重要途径。本文通过问卷调查与结构方程模型(SEM)分析低碳旅游认知、态度与行为之间的关系。结果表明:低碳旅游认知显著影响游客的低碳旅游行为,且低碳旅游态度在其中起到中介作用。游客的低碳旅游认知水平越高,其低碳旅游态度越积极,而积极的态度进一步促进低碳行为。说明提升游客的低碳旅游认知不仅能直接推动低碳行为,还能通过改善低碳旅游态度,间接促进低碳实践。基于研究结果,建议:一是加强宣传教育以提升游客的低碳旅游认知;二是引入激励机制以增强游客的低碳旅游态度;三是优化低碳设施与服务,为游客提供便捷的环保选择;四是鼓励游客参与低碳活动,提升参与感和体验感。As global environmental problems intensify,low-carbon tourism has become an important way to a-chieve sustainable development.This paper investigates the relationship between low-carbon tourism cognition,attitude,and behavior through a questionnaire survey and structural equation model(SEM)analysis.The research findings show that low-carbon tourism cognition significantly influences tourists'low-carbon tourism behavior,and low-carbon tourism attitude plays a mediating role in this process.Specifically,the higher the tourists'level of low-carbon tourism cognition,the more positive their low-carbon tourism attitude will be,and the more positive attitude will further promote low-carbon behavior,which indicates that enhancing tourists'low-carbon tourism cognition not only can directly drive low-carbon behavior but also can indirectly promote low-carbon practice by improving low-carbon tourism attitude.Based on the research findings,the following suggestions are made:first,publicity and education should be strengthened to enhance tourists'low-carbon tourism cognition;second,incen-tive mechanisms should be introduced to enhance tourists'low-carbon tourism attitude;third,low-carbon facilities and services should be optimized to provide tourists with convenient environmental choices;fourth,tourists should be encouraged to participate in low-carbon activities and enhance their sense of participation and experi-ence.

关 键 词：低碳旅游认知 低碳旅游态度 低碳旅游行为 结构方程模型 

分 类 号：F592.3[经济管理—旅游管理]