杭州第19届亚运会视觉形象设计及体育图标系统设计的创新策略  

Innovative Strategies for the Design of the Visual Image and Sports Logos of the 19th Asian Games in Hangzhou

作　　者：袁由敏[1] Yuan Youmin(China Academy of Art)

机构地区：[1]中国美术学院

出　　处：《美术》2025年第2期48-49,共2页Art Magazine

摘　　要：2022年杭州第19届亚运会视觉形象“潮涌”和体育图标系统设计“曲水流觞”,超越了文字语言传播的局限性,在强化体育项目美感韵律的同时,思考时代意义和文化价值。亚运形象“潮涌”、亚运会历史上首套动态体育图标系统设计“曲水流觞”成为亚运会和杭州城市重要的文化遗产。The"Tides Surging",visual image of the 19th Asian Games,and"Winding Rivers",the first set of dynamic sports logos in the history of Asian Games,reflect on their significance of the times and cultural value while strengthening the aesthetic rhythm of sports events,transcending limitations of language communication.Both of them are important cultural heritages of the Asian Games and the Hangzhou city.

关 键 词：第19届亚运会 视觉形象设计 图标系统设计 公共领域 艺科融合 

分 类 号：J524[艺术—艺术设计]