IPTV数据中台及智能推荐系统的研究与应用  

Research and Application of IPTV Data Center and Intelligent Recommendation System

作　　者：张国华 ZHANG Guohua(Jiangsu Best Tone Technology Co.,Ltd.,Nanjing 210006,China)

机构地区：[1]江苏号百科技有限公司,江苏南京210006

出　　处：《长江信息通信》2024年第11期184-186,共3页Changjiang Information & Communications

摘　　要：针对IPTV节目推荐中普遍存在的推荐策略简单,无法对用户观看行为进行实时追踪,难以进行准确有效地个性化推荐的问题进行分析,提出建立IPTV数据中台及智能推荐系统的解决方案,该方案在实践中取得了较好的应用效果。Aiming at the problems of simple recommendation strategy,unable to track users’watching behavior in real time,and difficult to carry out accurate and effective personalized recommendation in IPTV program recommendation,a solution to establish IPTV data center and intelligent recommendation system is proposed,which has achieved good results in practice.

关 键 词：IPTV 数据中台 智能推荐 实时追踪 

分 类 号：TN915[电子电信—通信与信息系统]