“互联网+”背景下体育服务产业转型升级的路径研究  

Research on the Path of Transformation and Upgrading of Sports Service Industry Under the Background of“Internet+”

作　　者：刘顺顺 李鹏飞 LIU Shunshun;LI Pengfei(Zaozhuang University,Zaozhuang,Shandong Province,277160 China)

机构地区：[1]枣庄学院,山东枣庄277160

出　　处：《当代体育科技》2025年第3期105-108,共4页Contemporary Sports Technology

摘　　要：互联网的普及深刻改变了产业发展模式和竞争格局,体育服务产业同样受到了显著影响。现代社会中,人们对体育服务的质量、便捷性和个性化要求日益提高。在此背景下,“互联网+”为体育服务产业的转型升级提供了技术支持和创新动力,助力其突破传统局限,满足多样化需求。如何利用“互联网+”的优势探索转型升级的有效路径,并应对伴随而来的挑战,成为了当前的重要课题。该文深入分析体育服务产业转型升级的内涵与现状,阐述产业融合、数字化运营等转型升级的路径,并剖析技术应用、人才短缺等挑战,旨在为体育服务产业的高质量发展提供指导。The popularity of the Internet has profoundly changed the industrial development model and competition pattern,and the sports service industry has also been significantly affected.In modern society,people have increasely high requirements for quality,convenience and personalization of sports services.Under this background,"Internet+"provides technical support and innovation impetus for the transformation and upgrading of the sports service industry,helping it break through traditional limitations to meet diversified needs.How to use the advantages of"Internet+"to explore an effective path for transformation and upgrading,and to cope with the accompanying challenges is an important topic at present.This article conducts an in-depth analysis of the connotation and current situation of the transformation and upgrading of the sports service industry,elaborates on the paths of industry integration,digital operation and other transformation and upgrading,and analyzes challenges such as technology application and talent shortage,aiming to provide guidance for the high-quality development of the sports service industry.

关 键 词：“互联网+” 体育服务产业 转型升级 产业融合 数字化运营 

分 类 号：G8[文化科学—体育学]