基于计划行为理论的农村道路交通安全文化量表调查研究  

A survey study on rural road traffic safety culture based on the theory of planned behavior

作　　者：张贺 丛浩哲 ZHANG He;CONG Haozhe(Chongqing Jiaotong University,Chongqing400074,China;Research Institute for Road Safety of MPS,Beijing100176,China)

机构地区：[1]重庆交通大学,重庆400074 [2]公安部道路交通安全研究中心,北京100176

出　　处：《汽车与安全》2024年第11期73-79,共7页Auto & Safety

基　　金：公安理论及软科学计划项目(编号:2023LL61)。

摘　　要：为有效提升交通参与者的交通安全意识,本文基于计划行为理论设计交通安全文化量表,选取重庆市农村居民进行问卷调查。采用探索性因子分析和验证性因子分析方法对量表信效度进行检验,并通过结构方程模型探究了各出行群体的交通安全文化影响因素及其作用关系。研究结果表明,步行群体随意横穿道路、在马路上坐卧停留等问题主要受其主观规范影响,骑行群体不安全交通行为主要取决于其行为控制能力,驾车群体超速和酒驾等行为意图主要受主观规范影响。交通安全文化影响因素分析及其作用原理可为开展交通安全宣传教育和交通安全文化建设提供参考和实践指引。To effectively enhance traffic participants'awareness of traffic safety,this study designs a traffic safety culture scale based on the Theory of Planned Behavior and conducts a questionnaire survey among rural residents in Chongqing.Exploratory factor analysis and confirmatory factor analysis are used to test the reliability and validity of the scale.Structural equation modeling is employed to explore the influencing factors of traffic safety culture among different travel groups and their relationships.The results indicate that issues such as pedestrians crossing roads arbitrarily and lingering on the road are primarily influenced by subjective norms,unsafe behaviors among cyclists are mainly determined by their perceived behavioral control,and drivers’intentions for speeding and drunk driving are predominantly influenced by subjective norms.The analysis of influencing factors and the underlying mechanisms of traffic safety culture can provide reference and practical guidance for promoting traffic safety education and the development of traffic safety culture.

关 键 词：计划行为理论 结构方程模型 农村道路 交通安全文化 

分 类 号：U49[交通运输工程—交通运输规划与管理]