什么是好茶:作为争夺对象的时间权力  

How to Define a Good Tea:the Power of Time as an Object of Contention

作　　者：沙垚 孙萍 SHA Yao;SUN Ping(School of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing 102401;Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100021,China)

机构地区：[1]中国社会科学院大学新闻传播学院,北京102401 [2]中国社会科学院新闻与传播研究所,北京100021

出　　处：《江西师范大学学报(哲学社会科学版)》2024年第6期62-73,共12页Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：中国社会科学院国情调研2024年度重大经济社会调查项目“中国网络民意和舆情指数调查(2024—2026)”(编号:2024ZDDC006)。

摘　　要：茶是一种特别的农产品,围绕茶叶的社会建构所展开的时间阐释具有鲜明的社会性时间导向。时间作为一种权力,不仅指向资本对劳动时间的剥夺,同时也指向不同主体通过解释和定义时间概念的方式获取文化权力的过程。在茶叶的生产流通过程中,时间成为一种中介茶文化、茶消费的重要机制,多元的参与者在此过程中围绕如何定义“好茶”,展开一整套关于客观与主观时间、文化与品位差异、资本与商业利益的角逐。其中,茶商与茶农对于“好茶”的解释权争夺最为核心,这是一场对于茶文化资本的再建构,几乎主导了当下市场茶叶消费最主要的话语解释框架。对于茶的时间定义权和解释权的争夺,主要通过改变客观时间的节奏、制造新的时间概念体系、利用信息差进行市场运作得以实现。这个过程反映了当下中国社会一些农产品的市场化和商品化运作逻辑。Tea is a special agricultural product.The interpretation of time around the social construction of tea has a distinct social time orientation.As a kind of power,time not only points to the deprivation of labor time by the capital,but also points to the process of cultural power acquired by different subjects through the interpretation and definition of the concept of time.In the process of tea production and circulation,time has become a kind of important mechanism to mediate tea culture and tea consumption.In this process,centering on how to define tea well diverse participants have been engaged in a whole set of competitions about objective and subjective time,cultural and taste differences,capital and commercial interests.Among them,the competition between tea merchants and tea farmers for the explanation of“a good tea”is the core,which is a reconstruction of tea cultural capital,and almost dominates the most important discourse explanation framework of tea consumption in the current market.The competition for the right to define and explain tea time is mainly achieved by changing the rhythm of objective time,creating a new time concept system,and taking advantage of asymmetric information to carry out market operation,and this process reflects the operation logic of the marketization and commercialization of some agricultural products in the current Chinese society.

关 键 词：茶产品 时间 权力 资本 

分 类 号：G206[文化科学—传播学]