大数据背景下算法价格歧视的规制研究  

Research on the Regulation of Algorithmic Price Discrimination in the Context of Big Data

作　　者：邱美云 QIU Meiyun(Law School,Changsha University of Science and Technology,Changsha 410114,China)

机构地区：[1]长沙理工大学法学院,湖南长沙410114

出　　处：《商业观察》2025年第3期111-115,共5页BUSINESS OBSERVATION

基　　金：长沙理工大学研究生“实践创新与创业能力提升计划”(CLSJCX23127)。

摘　　要：数字经济时代,算法能力持续优化,在激发活力和效率的同时,也带来了新的社会风险。平台的算法价格歧视正是其集中体现,不仅损害了消费者的权益,也破坏了市场的竞争环境。鉴于此,在厘清算法价格歧视来源的基础上对其实现过程和影响进行明晰,指出由于现行法律适用困难以及对消费者权益保护不到位导致算法价格歧视规制陷入困境,并提出从法律法规、数据保护、算法透明、法律救济等方面对算法价格歧视进行规制,促进市场竞争的公开和透明,保护消费者的公平交易权,推动数字经济的健康发展。In the era of digital economy,the continuous optimization of algorithm capabilities has not only stimulated vitality and efficiency,but also brought new social risks.The algorithmic price discrimination of the platform is a concentrated manifestation of this,which not only harms the rights and interests of consumers,but also destroys the competitive environment of the market.In view of this,on the basis of clarifying the source of algorithmic price discrimination,this paper clarifies the process and impact of its implementation,points out that the regulation of algorithmic price discrimination is in trouble due to the difficulty in applying the current law and the lack of protection of consumer rights and interests,and proposes to regulate algorithmic price discrimination from the aspects of laws and regulations,data protection,algorithmic transparency,and legal remedies,so as to promote the openness and transparency of market competition,protectprotection,algorithmic transparency,and legal remedies,so as to promote the openness and transparency of market competition,protect consumers'right to fair trade,and promote the healthy development of the digital economy.right to fair trade,and promote the healthy development of the digital economy.

关 键 词：算法价格歧视 公平交易权 算法透明 规制 

分 类 号：F49[经济管理—产业经济]