达斡尔族自然纹样在现代皮具品牌设计中的创新应用  

Innovative Application of Daur Natural Patterns in Modern Leather Goods Brand Design

作　　者：欧阳云帆 OUYANG Yunfan(Qiqihar University,Qiqihar 161000,China)

机构地区：[1]齐齐哈尔大学,黑龙江齐齐哈尔161000

出　　处：《西部皮革》2025年第3期74-76,共3页West Leather

摘　　要：随着消费者对个性化皮具产品需求增加,达斡尔族自然纹样的复兴与创新应用成为助力部分品牌实现差异化的一个亮点。文章以达斡尔族自然纹样为研究对象,提出其在现代皮具品牌设计中的创新应用方式。通过对达斡尔族纹样收集、分析和整理,将其融入皮具品牌设计,以其独特的美学与符号意义为现代皮具赋予全新的视觉享受以及文化内涵的延展。研究发现,达斡尔族自然纹样的文化价值,可以提升皮具品牌独特性,在强化品牌价值和文化内涵的同时,增强了其在不同文化市场下的竞争力。这是一个文化传承与现代设计融合的研究方向,为当前皮具品牌设计探索了一种新的设计思路和方法,也为达斡尔族传统艺术文化的传承和发扬开创了新的途径。With the increasing demand for personalized leather goods,the revitalization and innovative application of the natural patterns of the Daur ethnic group have become a highlight in helping some brands achieve differentiation.This study takes the natural patterns of the Daur ethnic group as the research object and proposes innovative application methods in modern leather goods brand design.Through the collection,analysis,and organization of Daur patterns,they are integrated into leather goods brand design,providing modern leather goods with a new visual experience and the extension of cultural connotations through their unique aesthetics and symbolic meanings.The research finds that the cultural value of Daur natural patterns can enhance the uniqueness of leather goods brands,strengthening brand value and cultural connotations while enhancing their competitiveness in different cultural markets.This represents a research direction that combines cultural heritage with modern design.This study explores a new design idea and method for current leather goods brand design and also creates a new path for the inheritance and promotion of traditional artistic culture of the Daur ethnic group.

关 键 词：达斡尔族自然纹样 皮具品牌设计 文化内涵 品牌价值 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]