平台视域下网剧生产的资本网络演化趋势与机制——基于2007—2021年网剧出品方的合作网络研究  

The Evolution Trend and Mechanism of the Capital Network of Online Drama Production from the Perspective of the Platform Based on the Cooperative Network Research of Online Drama Producers from 2007 to 2021

作　　者：刘怡君 金雪涛 LIU Yijun;JIN Xuetao

机构地区：[1]贵州财经大学文学院 [2]中国传媒大学国际传媒教育学院

出　　处：《传媒经济与管理研究》2024年第2期273-299,共27页Media Economics and Management Research

基　　金：国家社会科学基金项目“数字经济背景下我国体育服务业与新媒体融合效果及融合创新研究”(20BTY052);亚洲传媒项目“中日韩文化领域数字藏品(NFT)的应用与平台架构比较研究”(AMRC2022-2);贵州财经大学引进人才科研启动项目“平台视域下传媒生产场域权力格局演进——以网剧为例”(2022YJ021)阶段性成果。

摘　　要：本文以网剧作为切入点,探究平台经济的发展规律是否存在于传媒行业。研究发现,平台初期为中小影视机构带来了新的机会,但最终还是走向了半封闭的状态。究其原因,本文认为,平台先通过“受众商品化”积累资金和数据,然后借助“空间化转换”不断加强对上下游的控制能力。最终,平台建立了一个“结构化”的网剧工厂,成为网剧资本网络中较为核心的控制者。基于此,本文从影视行业平台经济规范体系、文化金融体系和数据开发利用体系三个方面提出建议。This paper takes online drama as the starting point to explore whether the development law of platform economy exists in the media industry.The research found that the platform initially brought new opportunities for small and medium-sized film and television institutions,but eventually it went to“platform capitalism”.The reason for this is that the platform first accumulates funds and data through“audience commodity”,and then continuously strengthens its control over the upstream and downstream with the help of“spatial transformation”.Finally,the platform has turned itself into a“structured”online drama factory and an oligopoly in the online drama\s capital network.Based on this,this paper puts forward suggestions from three aspects:the anti-monopoly system of the film and television industry platform,the cultural and financial system and the data development and utilization system.

关 键 词：平台经济 网剧 资本网络 演化机制 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]