资本过度介入综艺节目生产的社会风险及治理对策  

Social Risks and Governance Countermeasures of Excessive Involvement of Capital in Variety Show Production

作　　者：张陆园 李晓欣 ZHANG Luyuan;LI Xiaoxin

机构地区：[1]华南理工大学新闻与传播学院 [2]华南理工大学粤港澳大湾区网络视听创作与研究中心

出　　处：《传媒经济与管理研究》2024年第2期324-337,共14页Media Economics and Management Research

基　　金：国家社会科学基金艺术学项目“中国网络剧国际传播效能提升的精准进路研究”(24CC201)。

摘　　要：综艺节目作为兼具文化属性与商业属性的文化产品,其生产过程中形成了庞大的资本市场。资本介入综艺节目生产是市场经济发展的必然结果,适度介入可激发市场活力、优化资源配置,但过度介入将会带来一定的社会风险,影响人民群众精神文化生活,损害主流媒体公信力,降低社会公平正义感。上述社会风险需要多元主体协同治理,生产机构需兼顾社会效益与经济效益,播出平台需自觉担当起主流媒体责任,监管部门需推动综艺产业治理现代化。As a cultural product with both cultural and commercial attributes,variety shows have formed a considerable capital market in their production process.Capital involvement in the production of variety shows is an inevitable result of the development of the market economy.Moderate intervention can stimulate market vitality and optimize resource allocation.However,excessive involvement will bring certain social risks,affecting the spiritual and cultural life of the people,damaging the credibility of mainstream media,and reducing social Sense of fairness and justice.The above-mentioned social risks need to be managed collaboratively by multiple entities.Production institutions need to consider both social and economic benefits.Broadcasting platforms need to assume the responsibility of mainstream media consciously.Regulatory authorities need to promote the modernization of variety show industry governance.

关 键 词：资本介入 综艺节目 文化生产 风险治理 综艺产业 

分 类 号：F83[经济管理—金融学]