数字化转型与连接:智能时代的传媒经济与管理——第十五届世界传媒经济与管理大会研究综述  

Digital Transformation and Connection:Media Economics and Management in the Intelligent Era——A Review of Research from The 15th World Media Economics and Management Conference

作　　者：綦雪 张亦晨 QI Xue;ZHANG Yichen

机构地区：[1]清华大学新闻与传播学院

出　　处：《传媒经济与管理研究》2024年第2期375-396,共22页Media Economics and Management Research

摘　　要：当前,大数据、元宇宙、人工智能、算法等新兴技术已经成为传媒行业面向未来、创新发展的重要战略工具,数字化转型与连接成为当前传媒经济与传媒管理发展的核心主题。本文对第十五届世界传媒经济与管理大会收录的相关研究进行综述,追踪智能时代传媒经济与管理研究领域的前沿议题和最新成果,并对其研究趋势进行总结,以期为中国传媒产业发展与传媒经济管理研究带来启示。Today,emerging technologies such as big data,the metaverse,artificial intelligence,and algorithms have become essential strategic drivers,shaping the future-oriented and innovative evolution of the media industry.Digital transformation and connection have emerged as core themes in the ongoing development of media economics and management.This study reviews relevant research included in the 15th World Media Economics and Management Conference,highlighting the frontier issues and latest achievements in the field of media economics and management in the intelligent era.By summarizing these research trends,this study aims to provide valuable insights for the development of China's media industry and to advance future research in media economics and management.

关 键 词：传媒经济 传媒管理 世界传媒经济与管理大会 智能时代 数字化转型与连接 

分 类 号：G20[文化科学—传播学]