数字经济下在线旅游平台的动态规制研究  

Study on the Dynamic Regulation of Online Travel Platforms in the Digital Economy

作　　者：温芳 WEN Fang

机构地区：[1]南京大学新闻传播学院 [2]南京传媒学院文化管理学院

出　　处：《传媒经济与管理研究》2024年第1期236-259,共24页Media Economics and Management Research

基　　金：国家社会科学基金一般项目“基于元宇宙的中华文化数字资源开发与利用创新模式研究”(23BGL323)。

摘　　要：在线旅游平台是数字经济下商业模式创新的产物,已成为旅游市场新的增长引擎。伴随在线旅游的蓬勃发展,涌现出价格歧视、霸王条款、行业垄断等问题,亟须进行有效治理。本文基于动态规制理论视角,剖析数字经济下在线旅游平台规制面临的挑战及困境,从规制理念、规制主体、规制法则和规制路径四个方面,提出应构建更加完备、规范的动态合作监管体系,提升对数字平台企业的监管与治理能力,从而促进在线旅游市场的高质量发展。Online tourism platform is a product of business model innovation under the digital economy,and has become a new growth engine in the tourism market.Along with the booming development of online tourism,price discrimination,overbearing terms and conditions,industry monopoly and other problems have emerged,which urgently need to be effectively governed.Based on the perspective of dynamic regulation theory,this paper analyzes the challenges and dilemmas faced by the regulation of online tourism platforms under the digital economy,and proposes that a more complete and standardized dynamic cooperative regulatory system should be constructed from the four aspects of the regulatory concept,regulatory subject,regulatory law and regulatory path,so as to enhance the regulatory and governance capacity of digital platform enterprises,and thus to promote the high-quality development of the online tourism market.

关 键 词：数字经济 规制理论 在线旅游平台 动态规制 商业创新 

分 类 号：D92[政治法律—法学]