老字号品牌复兴的研究:基于中西方主流文献  

Research on the Revival of Time-honored Brands:based on Chinese and Western Mainstream Literature

作　　者：何金花 邓艳 许春晓[1] HE Jin-hua;DENG Yan;XU Chun-xiao(School of Tourism,Hunan Normal University,Changsha Hunan 410081)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《湖南财政经济学院学报》2025年第1期99-109,共11页Journal of Hunan University of Finance and Economics

基　　金：教育部人文社会科学研究青年基金项目(项目编号:23YJC630050);湖南省自然科学基金青年项目(项目编号:2022JJ40283)。

摘　　要：老字号品牌是中华民族传统文化的重要载体,促进老字号复兴具有经济和文化的双重意义。以国内外经济管理类核心期刊上的主流文献为研究对象,采用文献计量方法系统地对老字号品牌复兴的相关研究进行梳理。首先,介绍老字号的内涵及老字号品牌复兴的涵义,从研究热点、主题聚类和研究热点演进发展趋势等方面呈现老字号品牌复兴研究的主题分布和前沿动态;然后,通过相关知识结构的分析,构建了老字号品牌复兴研究的整合性框架;最后,从嵌入研究情境、深化研究内容、拓展研究方法三个方面对未来研究发展方向提出了建议,以期为老字号品牌复兴研究的本土化理论建设和管理实践提供思路与参考。Time-honored brand is an important carrier of Chinese traditional culture,promoting the revival of time-honored brand has both economic and cultural significance.Taking the mainstream literature in the core journals of economy and management at home and abroad as the research object,this paper uses bibliometric method to systematically sort out the relevant research on the revival of time-honored brands.First of all,by introducing the connotation of time-honored brands and the meaning of time-honored brand revival,on the basis of combing the representative literature,the topic distribution and frontier dynamics of the research on time-honored brand revival are presented from the aspects of research hotspots,theme clustering and the evolution and development trend of research hotspots.Then,through the analysis of the relevant knowledge structure,the integrated framework of the research on the revival of time-honored brands is constructed.Finally,suggestions for future research development are put forward from three aspects:embedding the research context,deepening the research content and expanding the research method,in order to provide ideas and references for the localization theory construction and management practice of the research on the revival of time-honored brands.

关 键 词：老字号 品牌复兴 文献计量方法 

分 类 号：D630[政治法律—政治学]