企业绿色战略导向对绿色竞争力的影响研究  

Research on the Impact of Enterprise Green Strategy Orientation on Green Competitiveness

作　　者：肖静 曾萍[1,2] XIAO Jing;ZENG Ping(South China University of Technology,Guangzhou,China)

机构地区：[1]华南理工大学工商管理学院,广州市510641 [2]华南理工大学中国企业战略管理研究中心,广州市510641

出　　处：《管理学报》2025年第2期233-241,260,共10页Chinese Journal of Management

基　　金：国家社会科学基金资助项目(22BGL099)。

摘　　要：基于最优区分理论,以2011~2021年中国制造业上市企业数据为样本,实证分析企业绿色战略导向对绿色竞争力的影响及作用机制。研究发现:①绿色战略导向对绿色竞争力有显著正向影响,这一正向影响在国有和中西部地区企业中更明显;②合规性绿色创新负向影响绿色竞争力,战略性绿色创新正向影响绿色竞争力,绿色战略导向仅能通过战略性绿色创新提升绿色竞争力;③合规性与战略性绿色创新在影响绿色竞争力过程中发挥“此消彼长”的替代作用;④数字化程度能够正向调节绿色战略导向与绿色创新的正向关系,且对战略性绿色创新的作用更明显。Based on the optimal distinctiveness theory,this study empirically analyzes the impact and mechanism of green strategic orientation on green competitiveness of Chinese manufacturing listed companies from 2011 to 2021.Research has found that:①Green strategic orientation has a significant positive impact on green competitiveness,which is more pronounced in state-owned and central and western region enterprises;②Compliant green innovation has a negative impact on green competitiveness,while strategic green innovation has a positive impact on green competitiveness.Green strategic orientation can only enhance green competitiveness through strategic green innovation;③Compliant green innovation and strategic green innovation play an alternative role in the process of influencing green competitiveness;④The degree of digitization can positively regulate the positive relationship between green strategic orientation and green innovation,and its effect on strategic green innovation is more obvious.

关 键 词：绿色战略导向 绿色竞争力 绿色创新 数字化程度 最优区分理论 

分 类 号：C93[经济管理—管理学]