社会认知理论视角下零工工作者自我领导对主动服务行为的影响机制研究  

The Impact Mechanism of Gig Workers’Self-Leadership on Proactive Service Behavior from the Perspective of Social Cognitive Theory

作　　者：占小军[1] 万漪 李志成 张慕凡 王震[3] ZHAN Xiaojun;WAN Yi;LI Zhicheng;ZHANG Mufan;WANG Zhen(Jiangxi University of Finance and Economics,Nanchang,China;Renmin University of China,Beijing,China;Central University of Finance and Economics,Beijing,China)

机构地区：[1]江西财经大学工商管理学院 [2]中国人民大学劳动人事学院 [3]中央财经大学商学院

出　　处：《管理学报》2025年第1期65-73,共9页Chinese Journal of Management

基　　金：江西省社会科学基金资助重点项目(24GL04)。

摘　　要：基于社会认知理论,通过对3个阶段调研收集到的353份问卷进行了数据分析,探讨了零工工作者自我领导影响其主动服务行为的作用机制及边界条件。研究结果表明:零工工作者自我领导能够促进其主动服务行为;角色宽度自我效能感在零工工作者自我领导与主动服务行为的关系中起中介作用;感知算法行为约束不仅削弱了零工工作者自我领导与角色宽度自我效能感之间的正向关系,还削弱了角色宽度自我效能感在零工工作者自我领导与主动服务行为之间的间接效应。Based on the social cognitive theory,this study explores the mechanism and boundary condition of the impact of self-leadership on proactive service behavior among gig workers.Through data analysis of 353 questionnaires collected at three phases,we get the results as follows:Gig workers’self-leadership has a positive effect on their proactive service behavior;Role breadth self-efficacy mediates the positive relationship between gig workers’self-leadership and proactive service behavior;Perceived algorithmic behavioral constraint not only mitigates the positive relationship between gig workers’self-leadership and role breadth self-efficacy,but also mitigates the indirect effect of role breadth self-efficacy in the relationship between gig workers’self-leadership and proactive service behavior.

关 键 词：零工工作者自我领导 角色宽度自我效能感 主动服务行为 感知算法行为约束 

分 类 号：C93[经济管理—管理学]