Cross-Cultural Translation Strategies in Automotive Advertising and Market Promotion  

作　　者：Jiao Yang 

机构地区：[1]Geely University of China

出　　处：《Journal of Social Science Development Research》2024年第4期8-13,共6页

摘　　要：With the escalation of competition in the global automotive market,the need for automotive manufacturers to promote their products on a global scale has become increasingly urgent.This paper aims to explore cross-cultural translation strategies in automotive advertising and market promotion,with a particular emphasis on the impact of language and cultural factors on the effectiveness of advertisements.Through case analyses conducted in diverse cultural and linguistic contexts,this paper will investigate how meticulously formulated translation strategies can maximize the conveyance of advertising information,addressing the cultural disparities and language requirements of various target markets.

关 键 词：Automotive advertising Market promotion Translation strategies LOCALIZATION 

分 类 号：H31[语言文字—英语]