喀什十二木卡姆非遗文化创新设计策略研究——以文创产品为例  

Research on Innovative Design Strategy of Kashgar Twelve Muqam Intangible Cultural Heritage—Taking Cultural and Creative Products as an Example

作　　者：张晋堂 程睿楠 王奇 ZHANG Jin-tang;CHENG Rui-nan;WANG Qi(Kashi University,Kashi 844000,China)

机构地区：[1]喀什大学,新疆喀什844000

出　　处：《绿色包装》2025年第1期95-98,共4页Green Packaging

基　　金：2023年度喀什大学“大学生创新创业训练计划”立项项目(S202310763008X)。

摘　　要：本文针对喀什十二木卡姆非遗文化创新发展存在的问题进行探讨,分析其风格与艺术特点,以及通过文创产品形式介入木卡姆非遗文化保护的可能性。研究喀什十二木卡姆非遗文化文创产品及包装设计策略。基于喀什十二木卡姆的文化内核,对其视觉元素进行提炼,并与文创产品及包装进行设计融合,以期为该领域的持续创新发展注入新的活力。This paper discusses the problems existing in the innovation and development of Kashgar 12 Muqam intangible cultural heritage,analyzes its style and artistic characteristics,and the possibility of intervening in the protection of Muqam intangible cultural heritage through cultural and creative products.Research Kashgar twelve Muqam intangible cultural cultural creation products and packaging design strategy.On the basis of the core of Kashgar’s twelve mukam culture,the visual elements are refined and integrated with the design of cultural and creative products and packaging,in order to inject new vitality into the continuous innovation and development of this field.

关 键 词：十二木卡姆 非遗文化 文创产品包装 创新设计 

分 类 号：TB482[一般工业技术—包装工程]