乡村振兴视阈下的农家六堡茶包装设计研究  

Study on Packaging Design of Farmhouse Liubao Tea under the Vision of Rural Revitalization

作　　者：文艺[1] WEN Yi(Guangxi Vocational and Technical College,Nanning 530226,China)

机构地区：[1]广西职业技术学院,广西南宁530226

出　　处：《绿色包装》2025年第1期111-115,共5页Green Packaging

基　　金：2023年度广西高校中青年教师科研基础能力提升项目(2023KY1023);2024年度广西职业技术学院人文社科A类课题(桂职院[2024]143号242105)。

摘　　要：本研究旨在探讨乡村振兴背景下广西农家六堡茶的品牌策划与包装设计。首先界定农家六堡茶概念,并评估其产业发展,揭示品牌意识淡薄、市场识别度低及文化内涵缺失等症结。据此,提出依托地方茶文化推动产业、挖掘历史丰富品牌故事、提炼特色元素塑造品牌形象、整合新业态提升宣传、跨界合作提高知名度和融合新技术优化包装设计以传播文化六项策略。实施上述策略,预期将增强农家六堡茶的品牌价值及市场竞争力,促进产业高质量发展。The purpose of this study was to explore the brand planning and packaging design of Liubao tea in Guangxi Province under the background of rural revitalization.This paper first defines the concept of farmhouse Liubao tea,evaluates its industrial development,and reveals the crux of weak brand awareness,low market recognition and lack of cultural connotation.Based on this,six strategies are proposed:relying on local tea culture to promote the industry,excavating history to enrich brand stories,refining characteristic elements to shape brand image,integrating new formats to enhance publicity,cross-border cooperation to improve visibility,and integrating new technologies to optimize packaging design to spread culture.The implementation of the above strategies is expected to enhance the brand value and market competitiveness of farmhouse Liubao Tea,and promote the high-quality development of the industry.

关 键 词：乡村振兴 农家六堡茶 包装设计 

分 类 号：TB482[一般工业技术—包装工程]