包装信息设计策略研究——以国产烟标为例  

Research on Packaging Information Design Strategy—Taking Domestic Cigarette Labels as an Example

作　　者：王晨晓 WANG Chen-xiao(Changsha University of Science&Technology,Changsha 410076,China)

机构地区：[1]长沙理工大学,湖南长沙410076

出　　处：《绿色包装》2025年第1期148-151,共4页Green Packaging

摘　　要：我国烟标设计的演变,展示了其在不同历史时期的独特文化魅力。结合信息视觉设计手段,对不同历史时期的烟标特点与变化展开研究,构建烟标设计风格演变的信息视觉设计策略。强调资源传播的信息视觉设计原则和多样需求的设计方法,用形式丰富的设计语言实现烟标宣传烟草危害与品牌文化可视化和具象化表达。为烟草行业的包装设计提供新的思路与方法,以期推动我国烟草行业的可持续良性循环发展。The evolution of cigarette label design in our country shows its unique cultural charm in different historical periods.Combined with the information visual design method,the characteristics and changes of tobacco labels in different historical periods were studied,and the information visual design strategy for the evolution of tobacco label design style was constructed.It emphasizes the principles of information visual design of resource dissemination and the design method of diverse needs,and realizes the visualization and concrete expression of tobacco harm publicity and brand culture with rich design language.This paper provides new ideas and methods for the packaging design of tobacco industry in order to promote the sustainable development of China’s tobacco industry.

关 键 词：烟标 信息视觉设计 策略研究 包装设计 

分 类 号：TB482[一般工业技术—包装工程]