赣南采茶戏元素在现代茶包装设计中的应用研究  

Research on the Application of Tea-Picking Opera Elements in Southern Jiangxi in Modern Tea Packaging Design

作　　者：李强[1] 吴宇哲 LI Qiang;WU Yu-zhe(Guilin University of Technology,Guilin 541006,China)

机构地区：[1]桂林理工大学艺术学院,广西桂林541006

出　　处：《绿色包装》2025年第1期156-158,163,共4页Green Packaging

摘　　要：本研究旨在探讨赣南采茶戏的文化内涵和视觉特征,并分析其在现代茶包装设计中的应用潜力,以促进传统文化与现代设计的融合。本文采用文献综述和视觉分析,深入了解赣南采茶戏的历史、剧情特点和视觉风格,并分析其在舞台布景、服装色彩等方面的表现。赣南采茶戏具有丰富的地方文化特色和独特的视觉效果,可为现代茶包装设计提供创新灵感,增强产品的文化内涵和市场竞争力。赣南采茶戏的艺术元素在茶叶包装设计中具有广泛应用前景,可推动茶叶产业与传统戏剧文化的有机融合,促进茶叶产品的品牌发展和文化传播。This study aims to explore the cultural connotation and visual characteristics of tea-picking opera in southern Jiangxi,and analyze its application potential in modern tea packaging design,so as to promote the integration of traditional culture and modern design.This article uses literature review and visual analysis to gain an in-depth understanding of the history,plot characteristics and visual style of the tea-picking opera in southern Jiangxi,and analyzes its performance in terms of stage settings,costume colors,etc.The tea-picking opera in southern Jiangxi has rich local cultural characteristics and unique visual effects,which can provide innovative inspiration for modern tea packaging design and enhance product cultural connotation and market competitiveness.In addition,the artistic elements of Jiangxi teapicking opera in Southern Jiangxi have broad application prospects in tea packaging design,which can promote the organic integration of the tea industry and traditional drama culture,and promote the brand development and cultural dissemination of tea products.

关 键 词：赣南采茶戏 视觉特征 茶包装设计 文化传承与创新 

分 类 号：TB482[一般工业技术—包装工程]