公共图书馆基于图书全链条的联合阅读推广研究与实践——以深圳市龙岗区图书馆为例  

Research and Practice on Unite Reading Promotion Based on the Book Full Chain in Public Libraries:Case Study of Longgang Library in Shenzhen

作　　者：叶伟韬 YE Weitao

机构地区：[1]深圳市龙岗区图书馆,广东深圳518172

出　　处：《四川图书馆学报》2025年第2期58-64,共7页Journal of The Library Science Society of Sichuan

摘　　要：目前,图书依然是阅读最主要的载体之一,图书生产、销售、消费等各个环节的主体在推进深化全民阅读上各有其资源优势。文章结合图书全链条中的作者、出版机构、发行机构、图书馆、读者五方主体的特征及优势,在现有联合阅读推广存在的问题的基础上,提出回归文献以开发优质内容服务、围绕读者阅读各阶段需求开展阅读活动、创新构建联合阅读推广体系三个联合阅读推广策略,推进以公共图书馆为核心的优势资源整合,最终实现互惠互补的正向循环。Currently,books are still one of the most important carriers of reading,the main bodies in various links such as book production,sales,and consumption have their own resource advantages in promoting deepening national reading.Combining the characteristics and advantages of the five main bodies in the book full chain,namely authors,publishing institutions,distribution institutions,libraries,and readers,and on the basis of the existing problems of unite reading promotion,this paper puts forward three unite reading promotion strategies:returning to literature to develop high-quality content services,carrying out reading activities around the needs of readers at all stages of reading,and innovatively constructing a unite reading promotion system,so as to promote the integration of advantageous resources with public libraries as the core,and finally realize the positive cycle of mutual benefit and complementarity.

关 键 词：公共图书馆 联合阅读推广 图书全链条 

分 类 号：G252.1[文化科学—图书馆学]