旅游涉入对游客地方依恋的影响——以感知价值为中介  

Impacts of Tourists’Involvement on Place Attachment:Mediated by Perceived Value

作　　者：方世敏 崔澳琳 FANG Shimin;CUI Aolin(School of Business,Xiangtan University,Xiangtan 411199,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411199

出　　处：《旅游导刊》2025年第1期1-20,共20页Tourism and Hospitality Prospects

基　　金：湖南省自然科学基金青年项目“工作团队休闲情境中个体权力对休闲涉入的影响机制研究”(项目编号:2023JJ40639)资助。

摘　　要：随着旅游业快速发展,游客日益注重内在的情感体验,作为分析预测游客需求的重要指标,旅游涉入与地方依恋之间的关系受到业界和学界广泛关注。据此,本文以长沙市为例,借鉴相关成果引入游客感知价值为中介变量,基于城市旅游情境探讨旅游涉入与地方依恋的关系,研究游客的涉入程度对其依恋的作用机制及提升策略。研究发现:(1)涉入三维度显著影响感知价值、地方依赖,自我表现/中心性显著影响地方认同,感知价值显著影响地方依赖、地方认同;(2)感知价值在游客地方依恋的形成中起到重要的中介作用,其中感知价值在吸引力/自我表现/中心性和地方依赖之间起部分中介作用,在自我表现/中心性和地方认同之间为部分中介,在吸引力与地方认同之间为完全中介;(3)旅游涉入和感知价值均是地方依恋的重要驱动因素。With the rapid development of tourism,tourists have prioritized their internal emotional experiences.The relationship between tourism involvement and place attachment has become an important issue in the development of local tourism as it is an important indicator for analyzing and predicting tourists’needs.Therefore,it has been widely studied by the tourism industry and academia.This study takes Changsha City as an example and introduces tourists’perceived value as an intermediary variable based on the city’s tourism situation and relevant achievements.Additionally,it discusses the relationship between tourism involvement and place attachment.Studying the mechanism of tourist attachment and its promotion strategy is of great significance for sustainable destination development.The results show that:(1)The three dimensions of involvement significantly affect perceived value and place dependence,self-expression/centrality significantly affects place identity,and perceived value significantly affects place dependence and place identity.(2)Perceived value plays an important mediating role in the formation of tourists’place attachment.Perceived value partially mediates the relationship between attraction/self-presentation/centrality,place dependence and place identity.It is also a complete mediator between attraction and place identity.(3)Tourism involvement and perceived value are important drivers of place attachment.

关 键 词：游客 旅游涉入 地方依恋 感知价值 结构方程模型 

分 类 号：F59[经济管理—旅游管理]