新媒体背景下的大学生圈层化及主流价值观引领  

The Stratification of College Students and the Leading of Mainstream Values under the Background of New Media

作　　者：白爽 王喆[1] BAI SHuang;WANG ZHe(School of Marxism,Qiqihar University,Qiqihar Heilongjiang 161006,China)

机构地区：[1]齐齐哈尔大学马克思主义学院,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报(哲学社会科学版)》2025年第2期58-62,共5页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：黑龙江省教育科学规划2023年度重点课题:新时代高校思想政治理论课教学话语体系创新研究(GJB1423184);2023年度黑龙江省省属高等学校基本科研业务费项目:新媒体碎片语境下大学生意识形态安全辨析能力培养研究(145309718);2024年度黑龙江省省属本科高校“优秀青年教师基础研究支持计划”资助项目:数智化赋能基层社会治理的内在困境与实践进路(YQJH2024266)。

摘　　要：随着信息技术的飞速发展,新媒体作为一种新兴的社交形式成为当代大学生交流互动的新舞台并日益呈现为圈层化。深入研究青年大学生的新媒体圈层,利用他们聚集的平台因势利导打破其所在圈层的壁垒,确保大学生在多元化的社会环境树立和践行主流价值观意义重大。新媒体背景下大学生圈层化具有相对稳定性、信息获取同质化、表达方式独特化的特征。这种圈层化对大学生主流价值观认同具有积极和消极双重影响,使大学生对主流价值观的情感认同度较低、价值选择偏离主流价值观、消解主流意识形态话语权,需要以中华优秀传统文化强化大学生主流价值观情感认同、加强社会主流价值观在新媒体圈层宣传、营造针对性新媒体环境,消解不良价值观渗透。With the rapid development of information technology,new media,as an emerging form of social interaction,has become a new stage for contemporary college students to communicate and interact,and is increasingly presented as a circle.It is of great significance to deeply study the new media circle of young college students and break the barriers of their circle by taking advantage of the platform where they gather,so as to ensure that college students establish and practice mainstream values in a diversified social environment.Under the background of new media,the stratification of college students has the characteristics of relative stability,homogenization of information acquisition and unique expression.This stratification has both positive and negative effects on college students’recognition of mainstream values,making college students’emotional recognition of mainstream values low,value selection deviates from mainstream values,and mainstream ideological discourse is dissipated.It is necessary to use the excellent traditional Chinese culture to strengthen the emotional identification of college students’mainstream values,strengthen the publicity of social mainstream values in the new media circle,create a targeted new media environment,and eliminate the penetration of bad values.

关 键 词：新媒体 圈层化 大学生 主流价值观 

分 类 号：G641[文化科学—高等教育学]