电商驱动农业产业链数字化的应用探究  

作　　者：李涛 徐清华 

机构地区：[1]河南理工大学财经学院,河南焦作454003

出　　处：《智慧农业导刊》2025年第5期112-115,共4页JOURNAL OF SMART AGRICULTURE

基　　金：2024年度河南省软科学研究计划项目(242400412024);河南理工大学校级人文社会科学研究基金项目(SKB2023-04);河南理工大学2024年度国家社科基金年度预研项目(SKB2024-04).

摘　　要：随着互联网技术的快速发展,电子商务(电商)正深刻地影响着农业产业链的各个环节,并推动农业产业链的数字化转型。借助电商的平台优势,不仅可以快速拓展农业产业的市场空间,也通过精准捕捉、有效衔接消费者需求,有效解决农产品销售渠道单一、品牌影响不强和创新能力不够等问题,从而赋能我国的农业产业链数字化,数字农业已经成为现代农业发展的重要趋势和方向,其中电商对农业产业链数字化的发展作出巨大的作用与贡献。该文综述电商如何驱动农业产业链数字化的机制,分析此过程中带来的正面效果,同时指出现阶段所面临的挑战,并在此基础上提出相关政策建议。With the rapid development of Internet technology,e-commerce is profoundly affecting all parts of the agricultural industry chain and promoting the digital transformation of the agricultural industry chain.Taking advantage of the platform advantages of e-commerce,we not only rapidly expand the market space of the agricultural industry,but also effectively solve the problems of single agricultural product sales channels,weak brand influence and insufficient innovation capabilities by accurately capturing and effectively connecting consumer needs,thereby empowering China.Digitalization of the agricultural industry chain,digital agriculture has become an important trend and direction in the development of modern agriculture.Among them,e-commerce has made a huge role and contribution to the development of the digitalization of the agricultural industry chain.This paper reviews the mechanism of how e-commerce drives the digitalization of the agricultural industry chain,analyzes the positive effects brought by this process,points out the challenges faced at this stage,and puts forward relevant policy suggestions on this basis.

关 键 词：数字经济 数字化转型 驱动 农业电商 产业链数字化 

分 类 号：F323[经济管理—产业经济]