招贴海报创意设计中融入皮雕艺术探索研究  

Exploration and Research on Integrating Leather Carving Art into Creative Design of Posters and Posters

作　　者：王白鸽[1] WANG Baige(Maanshan Teacher's College,Maanshan 243000,China)

机构地区：[1]马鞍山师范高等专科学校,安徽马鞍山243000

出　　处：《赤峰学院学报(哲学社会科学版)》2025年第2期70-72,共3页Journal of Chifeng University:Philosophy and Social Science Chinese Edition

基　　金：安徽省质量工程教学研究项目(2022jyxm1557);安徽省高校哲学社会科学重点研究项目(2023AH052465);马鞍山师范高等专科学校质量工程项目(2021xjjpkc06)。

摘　　要：在信息多元化时代,现代招贴海报由于其形式较为单一,被视频广告、电视广告等广告的形式冲击情况日益明显,这就亟待通过对其外在形式和内在构成元素进行创新设计,来实现其视觉感染力的提升。皮雕的艺术形式可以突破招贴海报的材质限制,创作出具有三维视觉效果的空间形象,也可以创意出艺术感强烈的文字,因此把平面招贴海报与皮雕艺术结合运用来创意全新的现代招贴海报样式,使其充分发挥平面招贴海报的信息传递的功能。In the era of diversified information,modern posters are increasingly impacted by video ads,TV ads and other advertising forms because of their relatively simple form,therefore,it is urgent to improve its visual appeal through innovative design of its external form and internal components.The art form of leather carving can break through the material limit of poster,create a three-dimensional visual effect of the space image,can also create a strong sense of art text,therefore,the combination of flat poster and leather carving art is used to create a new modern poster poster style,so that it can fully play the function of information transmission of flat poster.

关 键 词：多元化时代 招贴海报 皮雕 

分 类 号：J524.3[艺术—艺术设计]