数字经济驱动旅游业高质量发展的实证研究  

Empirical Study on the Driving Role of Digital Economy on High-Quality Development of Tourism

作　　者：李秀云 LI Xiuyun(School of Mathematics and Computer Science,Hebei Minzu Normal University,Chengde,Hebei 067000)

机构地区：[1]河北民族师范学院数学与计算机科学学院,河北承德067000

出　　处：《中国商论》2025年第4期26-29,共4页China Journal of Commerce

基　　金：河北省文化旅游大数据技术创新中心开放课题“数字经济助力旅游业高质量发展的路径研究”(SG2019036-pt202201)。

摘　　要：数字经济已成为助推旅游业发展的重要引擎,随着数字技术的广泛应用与渗透,旅游业迎来了新的发展机遇和挑战。本文基于2011—2020年我国30个省市区的面板数据,通过构建指标体系测算数字经济水平和旅游业高质量发展水平,依托固定效应变系数模型深入探究数字经济对旅游业高质量发展的驱动作用。研究发现:数字经济驱动旅游业高质量发展的效应显著,相比产业数字化水平,数字产业化水平对旅游业高质量发展具有显著的赋能作用;地区旅游高质量发展水平个体差异表现明显,数字经济变动对旅游业高质量发展的影响存在区域异质性;财政支持度、对外开放度和公共交通服务能力对旅游高质量发展也具有不同程度的显著影响。The digital economy has become a critical driver for the development of the tourism industry.With the extensive application and integration of digital technologies,the tourism industry also ushers in new development opportunities and challenges.This study analyzes the panel data from 30 provinces,municipalities,and autonomous regions in China from 2011 to 2020,employing an indicator system to measure the level of digital economy and high-quality development of tourism.It also explores the driving role of digital economy on high-quality development of tourism through afixed-effect model.The results show that the digital economy has a significant impact on the high-quality development of tourism.Notably,the level of digital industrialization exerts a more substantial enabling effect on the high-quality development of tourism,compared with the level of industrial digitalization.Moreover,individual differences in the level of high-quality development of regional tourism are pronounced,and there is notable regional heterogeneity in how changes in the digital economy affect tourism development.Additionally,the degree offinancial support,openness to the external markets,and the capacity of public transportation service also have significant impacts on the high-quality development of tourism to varying extents.

关 键 词：数字经济 旅游高质量发展 固定效应变系数模型 旅游经济 区域旅游 

分 类 号：F592.7[经济管理—旅游管理]