基于情感三层次理论的文旅产品设计和消费链接探究  

Exploration of Cultural and Tourism Product Design and Consumer Linkage Based on the Three Levels of Emotion Theory

作　　者：桑艺娜 SANG Yina

机构地区：[1]湛江科技学院

出　　处：《丝网印刷》2025年第2期89-91,共3页Screen Printing

摘　　要：社会的快速发展和高强度工作使得旅行成为缓解压力的有效方式。文旅产品的购买成为旅程中的重要环节,具有情感化特征的文创产品可以为游客带来独特的体验感。研究聚焦于旅游的情感化文创产品设计,分析如何运用情感三层次理论构建文旅产品与消费者之间的情感链接,以实现更优质文旅产品的设计目标。The rapid development of society and high-intensity work have made travel an effective way to relieve stress.The purchase of cultural and tourism products has become an important part of the journey,and cultural and creative products with emotional characteristics can bring unique experiences to tourists.The research focuses on the design of emotional cultural and creative products for tourism,analyzing how to use the three-level theory of emotions to construct an emotional link between tourism cultural and creative products and consumers,in order to achieve the design goal of higher quality cultural and tourism products.

关 键 词：文旅产品设计 情感化 消费链接 情感三层次理论 

分 类 号：F592.7[经济管理—旅游管理] TB472[经济管理—产业经济]