浙东唐诗之路文化传播中可视化设计的应用  

Applicat ion of Visual Design in the Cultural Communication of Tang Poetry Road in Eastern Zhejiang

作　　者：蔡雨婷 CAI Yuting

机构地区：[1]浙江工业大学

出　　处：《丝网印刷》2025年第2期110-112,共3页Screen Printing

摘　　要：浙东唐诗之路沿线的文化遗产数量众多,诗路研究与旅游融合的发展与建设尚处于起步阶段。文章旨在探讨如何通过可视化手段有效传播浙东唐诗之路文化,以助力解决浙东诗路文旅项目现存问题。Abundant cultural heritages lie along the Tang Poetry Road in Eastern Zhejiang,yet the integration of its research and tourism is still at an early stage.This paper aims to explore how to effectively spread its culture via visual means to help solve existing problems of related cultural tourism projects.

关 键 词：可视化设计 浙东唐诗之路 文化旅游 文化传播 

分 类 号：G206[文化科学—传播学] J524[艺术—艺术设计]