Impact of Traditional Village Tourism Perception on Tourists Positive Behavioral Intentions  

作　　者：Juan JIANG 

机构地区：[1]Guangdong Polytechnic of Industry and Commerce,Guangzhou 510510,China

出　　处：《Asian Agricultural Research》2025年第2期11-16,共6页亚洲农业研究(英文)

基　　金：Supported by the 14 th Five Year Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83).

摘　　要：With the rapid development of rural tourism and increasing awareness of cultural preservation,traditional villages have become key destinations for modern individuals seeking cultural identity and nostalgic experiences.Their unique cultural atmosphere,historical relics,and humanistic environments provide tourists with immersive experiences distinct from urban life.This study takes Qian gang Ancient Village as a case to explore how cultural atmosphere and nostalgia influence tourists well-being and further drive environmentally responsible behavior.The findings reveal that the cultural atmosphere and nostalgia in traditional villages significantly enhance tourists hedonic and eudaimonic well-being.Both forms of well-being are closely linked to environmentally responsible behavior,and nostalgia also directly influence such behavior.This research offers theoretical and practical insights for sustainable rural tourism management.

关 键 词：Traditional villages Cultural atmosphere NOSTALGIA WELL-BEING Tourists environmentally responsible behavior 

分 类 号：F59[经济管理—旅游管理]