风险认知对种植户绿色生产技术采纳的影响  

Influence of risk perception on the adoption of green production technologies by growers

作　　者：候博文 李丹阳[1] 刘文超[1] 孙春雪 HOU Bowen;LI Danyang;LIU Wenchao;SUN Chunxue(College of Economics and Management,Agricultural University of Hebei,Baoding,Hebei 071000,China)

机构地区：[1]河北农业大学经济管理学院,河北保定071000

出　　处：《北京农学院学报》2025年第1期72-79,共8页Journal of Beijing University of Agriculture

基　　金：河北省高等学校人文社会科学研究资助项目“河北省县域特色产业产业链现代化水平提升研究”(SD2022032)。

摘　　要：【目的】苹果种植户绿色生产技术采纳对减少农业投入品、提高农业生产效率和实现农业绿色生产具有重要作用。【方法】利用河北省邢台市苹果种植户调查数据,分析种植户在苹果生产中面临的风险类型,采用多元有序Logistic模型探究不同维度风险认知对种植户绿色生产技术采纳行为的影响,从风险认知角度揭示苹果种植户绿色生产技术采纳行为影响因素。【结果】苹果种植户自然风险认知和技术风险认知显著负向影响其绿色生产技术采纳行为,而市场风险认知越高越倾向于采纳绿色生产技术。【结论】基于实证结果,提出推进灾害预警处置能力提升、提高苹果生产绿色发展认知以及推动绿色生产技术贴合落地的对策建议。[Objective] The adoption of green production technology by apple growers plays an important role in reducing agricultural inputs,improving agricultural production efficiency and realizing agricultural green production.[Methods] Based on the survey data of apple growers in Xingtai City,Hebei Province,the risk types faced by farmers in apple production were analyzed,and the influence of different dimensions of risk cognition on the adoption behavior of green production technology was explored by using multiple ordered Logistic model,and the influencing factors of green production technology adoption behavior of apple farmers were revealed from the perspective of risk cognition.[Results] The natural risk cognition and technological risk cognition of apple growers significantly negatively affected their green production technology adoption behavior,while the higher the market risk cognition,the more inclined they were to adopt green production technology.[Conclusion] Based on the empirical results,countermeasures and suggestions were put forward to promote the improvement of disaster warning and disposal ability,improve the cognition of green development of apple production and promote the implementation of green production technology.

关 键 词：风险认知 绿色生产技术 苹果 

分 类 号：F327[经济管理—产业经济] F323