AI应用于苗绣非遗创新设计的特点及策略研究  

Research on the characteristics and strategies of AI applied to the innovative design of Miao embroidery intangible cultural heritage

作　　者：胡鸿 高士明 赵静 邹峰 HU Hong;GAO Shiming;ZHAO Jing;ZOU Feng(School of Art and Design,Beijing University of Technology,Beijing 100020,China)

机构地区：[1]北京工业大学艺术设计学院,北京100020

出　　处：《丝绸》2025年第3期21-35,共15页Journal of Silk

基　　金：北京市社会科学基金项目(SC035001202101)。

摘　　要：如何在非遗活化设计中利用人工智能(Artificial Intelligence,AI)工具进行创新,是当代非遗传承人面对的巨大挑战。文章以苗绣为代表的传统图案创新设计为研究对象,应用Midjourney和文心一格采取单一变量控制法,以转化为现代风格为目标,依据皮尔斯符号体系,从客体、表征和诠释三要素,对基于不同参考图、同一提示语转化生成的平面图案和立体产品结果进行比较,分析中外不同文化AI工具应用于非遗创新设计中的特点,由此,总结出供非遗传承人及其合作的设计师应用AI工具进行非遗纹样创新设计的方法,以及适用于非遗传承人使用的AI工具设计创新的提示词公式,提出了AI应用于非遗创新设计的策略。In the current era of deep integration of artificial intelligence and various fields,effectively using AI tools for innovation in intangible cultural heritage revitalization has become a major challenge for contemporary inheritors.Therefore,it is valuable to explore ways to help intangible cultural heritage inheritors and their collaborating designers.The goal is to enable them to use AI tools more effectively for innovative design.This exploration contributes significantly to the inheritance and development of traditional culture.This paper focuses on the innovative design of traditional patterns,using Miao embroidery as the research subject.It selects reference graphics,including the classic Butterfly Mother pattern,the traditional fish pattern with clear semantics,and the multi-semantic fish pattern containing human face images.These graphics serve as experimental objects.The goal is to transform traditional patterns into modern-style designs.From the perspective of intangible cultural heritage inheritors,prompts are selected from representation elements to innovate traditional patterns.The input prompts are changed based on conditions,including changes to the input prompts,with or without reference pictures,and different types of reference pictures.The representation elements to be presented are selected as prompts.Both the foreign Midjourney and domestic Wenxin Yige AI tools are used.A single-variable control method is adopted to generate flat patterns and three-dimensional products,respectively.Using Pierce’s symbol system from the three aspects of object,representation,and interpretation,the study analyzes the correlation between the generated results and the prompts,as well as the correlation between the presence or absence of reference pictures.This analysis helps identify the characteristics of AI tools from different cultures,both domestically and abroad,in the innovative design of intangible cultural heritage.The following conclusions are drawn through the experiment.In the input of plane pattern cr

关 键 词：苗绣图案 非遗创新 AI工具 创新应用设计策略 AI工具应用方法 Midjourney 文心一格 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]