基于平衡计分卡的高铁票价效益评价指标体系研究  

Evaluation index system for high-speed railway ticket price benefit based on balanced scorecard

作　　者：汪颖 丁维雄 王春艳 WANG Ying;DING Weixiong;WANG Chunyan(Passenger Transport Department,China Railway Lanzhou Group Co.Ltd.,Lanzhou 730000,China;Statistics Department,China Railway Lanzhou Group Co.Ltd.,Lanzhou 730000,China)

机构地区：[1]中国铁路兰州局集团有限公司客运部,兰州730000 [2]中国铁路兰州局集团有限公司计统部,兰州730000

出　　处：《铁路计算机应用》2025年第2期12-16,共5页Railway Computer Application

基　　金：四川省自然科学基金项目(2023NSFSC0906)。

摘　　要：为更好地提高我国西部地区高速铁路(简称:高铁)资产资源利用效率,有力改善企业经营状况,运用平衡计分卡理论工具,构建基于经济效益、运输市场、旅客服务和运输经营为一体的多维度、多层次的高铁票价效益评价指标体系,提出总体评价和个体评价在不同决策场景的评价方法及其标准。以徐兰(徐州—兰州)高铁为例,验证评价指标体系的可行性及有效性,为优化高铁执行票价方案提供有效依据。In order to better improve the utilization efficiency of high-speed railway assets and resources in western China,and effectively improve the operating conditions of enterprises,this paper used the balanced scorecard theory tool to construct a multidimensional and multi-level evaluation index system for high-speed railway ticket price benefits based on economic benefits,transportation market,passenger services,and transportation operations,proposed evaluation methods and standards for overall evaluation and individual evaluation in different decision-making scenarios.It took the Xuzhou-Lanzhou high-speed railway as an example to verify the feasibility and effectiveness of the evaluation index system,which provided effective basis for optimizing the implementation of high-speed railway ticket price schemes.

关 键 词：平衡记分卡 评价指标 动态模型 高铁票价 徐兰高铁 

分 类 号：U293.22[交通运输工程—交通运输规划与管理] TP39[交通运输工程—道路与铁道工程]